Content Catalyst
Your AI Marketing Hub
Strategy first. Then the AI systems that save you time, generate leads and drive revenue.
Do the work of 10 when you're a team of one. Content Catalyst is your online community for practical implementation. The latest updates, playbooks, templates, live sessions and a full video vault to keep your business ahead of competitors.
How It Works
Install Your AI Marketing System. Then Get Ongoing Strategy, Tools and Support.
Join and get instant access
The moment you join, you get the full Content Catalyst vault. All session replays, playbooks and templates. Nothing locked. Dive straight in. You're learning from 30 years of marketing experience and three years of building AI systems across multiple platforms. Every tool, framework and shortcut I use in my own business is inside.
Build your AI Brain
Your Business DNA and Brand DNA are the foundation of everything. A comprehensive deep dive into your business, customer journey, offers, brand voice and goals. This is the intelligence layer that makes AI run smarter, faster and sound exactly like you. Without it, you're just chatting with AI. With it, you've got a CEO and PA who knows your business inside out.
Join the monthly sessions
Each month we focus on the marketing essentials that move the needle. Visibility, content, lead generation, offers and systems. Practical implementation so AI can find you, recommend you and your business gets discovered by the people who need you.
Install your Claude automated workflows and plug-ins
Your AI marketing team ready to go. Claude automated workflows, connectors, and customised plug-ins that connect to the tools you already use. Everything Claude does is driven and filtered through your AI Brain.
Here's Why Marketing Is Different in 2026
AI allows small businesses to do more with less. You can finally have the output of a full marketing team without the payroll.
AI on its own is not the strategy. Most business owners stop at "Write me a blog." and wonder why nothing changes.
To win in 2026, you need Business Intelligence and AI systems that are built around five essential marketing pillars so your efforts actually compound.
Content Catalyst is where you stop guessing, install AI marketing systems across these pillars, and get ongoing support to keep improving how your business attracts, nurtures and converts clients.
Not sure where your marketing gaps are?
Take the Free Marketing ScorecardInstall Your AI Brain for Business
The intelligence layer that makes AI actually work for your business.
Your AI Brain is built on three foundations that turn generic AI into a system that knows your business inside out.
Business DNA
Your offers, audience, messaging, content pillars, keywords, and goals. The strategic map that gives AI the context it needs to think like your CEO.
Brand DNA
Your voice, tone, language patterns, and personality. The layer that stops AI sounding generic and makes every output sound exactly like you.
Content DNA (rolling out June 2026)
Takes your Business DNA and Brand DNA and creates a tailored content action plan with automated workflows. It steers what content to create and evolves as your business grows.
Everything Claude does is driven and filtered through your AI Brain. Your connectors, automated workflows, and customised plug-ins all run on that foundation, so every answer, every piece of content, and every recommendation is tailored to your business.
Monthly sessions focus on driving leads, converting sales, and AI search discoverability (SEO, AEO, GEO, LLMO) so your business gets found by the people and the AI tools searching for what you do.
Hear from our Content Catalyst Member - Sharon
What You Get Inside
Content Catalyst is your AI‑powered marketing hub.
You are not buying more ideas. You are joining a marketing home base where your AI marketing systems, content, and campaigns are built, tested, and improved every month.
Monthly strategy and implementation sessions
Join live calls where we work on one core pillar at a time so you always know what to focus on next instead of trying to fix everything at once.
- Pillar‑based training and walkthroughs
- Live Q&A for your specific offers and funnels
- Replay access if you cannot make it live
Your AI marketing team set up and evolving
Use your task based AI assistant for brand, content, and revenue tasks so you stop starting from a blank page and start making smarter decisions faster.
- Business and Brand DNA baked into your prompts
- Claude automated workflows, connectors, and customised plug-ins
- Everything driven and filtered through your AI Brain
Playbooks, templates, and workflows
Access the full Content Catalyst vault so you never have to build from scratch again and can plug proven systems straight into your business.
- Campaign and content playbooks
- Skills library and plug in
- Checklists and repeatable workflows
A marketing hub you can keep coming back to
Stay plugged into a space where AI, best practice, and your strategy stay up to date so you are not trying to keep up with it all on your own.
- New trainings and updates as things change
- Support between launches and busy seasons
- A home base for your marketing decisions
Join Content Catalyst
Get 12 months of AI‑powered marketing support.
Your AI marketing systems, content, and campaigns supported for a full year so you are not doing this on your own.
$2,148 AUD
One payment for 12 months of Content Catalyst. Save compared to the monthly plan and lock in a full year of sessions, the vault, your AI marketing team, and updates.
Monthly plan
$199 AUD / month
12 monthly payments. Same access and support, spread across the year.
- 12 months access to Content Catalyst and the resource vault
- Monthly strategy and implementation sessions across the 5 pillars
- Your AI marketing team set up and evolving with you
- Playbooks, templates, and workflows you can reuse across launches
- Ongoing updates as AI and marketing best practice shifts
Prefer to pay monthly? Join on the $199 / month plan.
Who is Deb Szabo?
Deb Szabo is an AI Marketing Strategist based in Wine Country, Pokolbin, Australia. Her approach is simple: strategic thinking that makes AI actually work inside a real business.
With 30 years in marketing and 20 years in wine, Deb teaches business owners how to build their own AI team that thinks like a CEO and executes like a personal assistant.
She runs Content Catalyst, a marketing community helping business owners finally do what always felt too hard, too expensive, or too far down the list. Deb is a self-confessed tech geek who makes AI easy for non-techy business owners.
