2024 Content Strategy #06

Episode 6: Mapping Out Your 2024 Content Strategy

Welcome to Episode 6 of Content Catalyst with your host, Deb Szabo, a marketing strategist. In this episode, Deb explores the importance of mapping out your 2024 content strategy.

DOWNLOAD FREE 2024 PLANNING CALENDAR

https://www.debszabo.com/calendar

BOOK A FREE 30 MINS SESSION

https://calendly.com/connect-rtq/discovery-call?month=2023-11

Introduction

Deb Szabo emphasises the significance of starting with a well-defined strategy for your content planning.

The Strategy

A strategy is your high-level, long-term vision that outlines your business goals, objectives, and overall direction.

It focuses on your purpose and mission, setting the course for your business.

Deb shares her experience of starting with her purpose, vision, and values when she launched her business.

Planning Your Year

Deb describes how she started by mapping out her year.

She began by marking school holidays, course launches, and workshops on her calendar.

Deb highlights the importance of setting aside time to focus on your vision for the upcoming year.

Creating a Plan

Deb's planning process involves using Monday.com to structure her actionable steps and tasks.

The plan includes detailed timelines, budgets, and resource allocation, defining the "how," "when," and "who."

Strategy vs. Plan

Deb explains the key differences between a strategy and a plan.

A strategy provides focus, adaptability, and can evolve with changing circumstances.

A plan includes actionable steps to achieve objectives, detailing everything needed to bring the strategy to life.

Content Marketing

Deb delves into the essence of content marketing and the importance of sharing valuable content.

Content marketing focuses on building a relationship with the audience rather than constant selling.

Deb mentions the various forms of content, from short-form social media to long-form blogs and podcasts.

Repurposing Content

Deb advocates repurposing content across different platforms to maximise its impact.

She explains the power of using different content styles to cater to diverse learning preferences.

Video Marketing

Deb is a massive fan of video marketing and the value of incorporating video content into your strategy.

Platforms like YouTube offer search engine benefits for long-form content.

Effective thumbnails and subject lines for videos are crucial for visibility and engagement.

Benefits of a Content Plan

A well-structured content plan ensures consistency, helps with repurposing, and increases brand awareness.

Deb encourages planning content around campaigns, events, holidays, and trending topics.

The long game of content marketing involves sharing valuable information and solving audience pain points.

Starting Your Planning

Deb shares her process of using a Google Sheet to map out content and Monday.com for detailed planning.

The importance of starting your planning early for the upcoming year

Free Content Planner and planning session

Deb offers a free 2024 content planner available on her website for download.

She invites listeners to explore her website for more resources and a free 30-minute session.

Connect with Deb on instagram @debszabo_video

Connect with Deb on LInkedin www.linkedin.com/in/deborah-szabo