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Speaker 2
In last week's episode of Content Catalyst, I share with you ten ways to promote your business online for free.
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Speaker 1
And I also.
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Speaker 2
Ask the question is that if.
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Speaker 1
There's all these ways.
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Speaker 2
To promote our.
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Speaker 1
Business, why aren't we
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Speaker 1
leveraging it?
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Speaker 2
Why aren't we utilizing it.
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Speaker 1
To.
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Speaker 2
The best of our ability? Well, the number one thing that I hear from people, from business owners in Facebook groups and in the business groups that I'm part of is time it comes down to time. And often underpinning the time is also the know how.
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Speaker 1
So what if you could.
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Speaker 2
Produce high quality content at scale using AI? And what if it could save you 10 to 20 hours a week in your content creation process? Imagine cutting your video production time by 80%. Would that is the potential with AI? And in this episode of Content Catalyst, I want.
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Speaker 1
To walk you through how to futureproof.
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Speaker 2
Your business using AI and video with your content marketing. So one of the things that I hear from businesses, as I mentioned, is, getting the confidence also to know how.
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Speaker 1
To use all.
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Speaker 2
The things because it can get really overwhelm. And especially if you're online course creator, you know, you're learning how to, you know, use the tech, how to build a website. If you use Kajabi, for example, it's understanding how that works. It's a completely different thing to say WordPress, if you've been used to that or never had to do any of that in your business before.
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Speaker 1
And the.
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Speaker 2
Reality is, when you are in business these days, marketing.
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Speaker 1
Will.
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Speaker 2
Be the most important thing in your business. But the reality is, is that.
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Speaker 1
It's.
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Speaker 2
Often the thing that we do last. And I've been guilty of this. I am guilty of this, that's for sure. When my cup is overflowing, the last thing that will get recorded is this podcast, and I am now.
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Speaker 1
Looking.
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Speaker 2
At ways on how I can switch that around. So it becomes at the top of the tree and becomes an absolute priority and everything else fits around it. And the reason why that's such an important part of my business is because I'm going to growth phase. And when I'm in a growth phase, I have to be, top of mind.
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Speaker 2
I have.
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Speaker 1
To be.
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Speaker 2
building my network. I have to be out there sharing what I do and how I help people.
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Speaker 1
To build.
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Speaker 2
My credibility and authority and build my business.
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Speaker 1
So when I look at the.
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Speaker 2
Importance of content marketing, I rank it really, really high as.
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Speaker 1
A tool.
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Speaker 2
For me.
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Speaker 1
To grow.
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Speaker 2
My business.
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Speaker 1
So where do a.
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Speaker 2
Lot of people go and fall down with content.
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Speaker 1
Marketing?
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Speaker 2
Is it often people will spend a lot of time making, say, a video, and they've shared a reel on Instagram and they think, oh my God, I've spent all afternoon doing this and you post it up and it doesn't get results. And when you spend a lot of time doing this kind of stuff.
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Speaker 1
Then you sit there.
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Speaker 2
And say, I didn't get the results, why would I spend and waste all this time doing it if I'm not seeing the return on my investment?
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Speaker 2
So the number one thing that I see is that people do not have
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Speaker 2
a content marketing strategy. A content marketing strategy is one of the most important things that I would emphasize businesses has
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Speaker 2
What are they wanting to achieve in their business? What are their goals.
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Speaker 1
So I'm going to.
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Speaker 2
Walk you through what a content marketing strategy should.
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Speaker 1
Include.
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Speaker 2
And ways on how you can use video and AI to shortcut this workflow process. And number one.
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Speaker 1
Is what.
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Speaker 2
I just mentioned before, is.
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Speaker 1
Goals. You've got to know.
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Speaker 2
Your business goals and objectives. That is number one. And often I see people that and this happens in like those Facebook groups. People go I need a social media person and I need somebody that can do my blogs in emails. And the issue is, is they haven't got a content marketing strategy and but they've outsourced.
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Speaker 1
It to.
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Speaker 2
A VA in the Philippines without a strategy. And the problem is, is it? Yes. That they might know how to put a can fit all together and, you know, run a generic blog through ChatGPT to get a blog out for blog sake, but that has not connected with your audience because you haven't addressed the next, point and that is your ideal audience and their challenges and problems and pain points and how you transform that for them.
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Speaker 2
Okay, so.
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Speaker 1
If you do.
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Speaker 2
Have a content marketing strategy, then you can outsource it to your team and then you can outsource.
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Speaker 1
It to.
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Speaker 2
A VA. But if you're expecting them to know your business, then you are already going to be wasting time, their time and your time and your money.
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Speaker 2
By expecting.
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Speaker 1
Them to be able to deliver.
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Speaker 2
What essentially is the first step. So if you are building a house, for.
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Speaker 1
Example, the first thing you got to do is.
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Speaker 2
Lay the slab. You can't put a frame.
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Speaker 1
Up on the dirt on on some grass.
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Speaker 2
You've got to lay concrete. And that's the slab first. This is what I see a content marketing strategy being. And that's the slab of you building a house.
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Speaker 1
So when we do that.
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Speaker 2
We can then build the foundation of the framework.
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Speaker 1
The roof and the walls. So I'm going to walk.
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Speaker 2
You through what that looks like. So number one is knowing your business goals. Because when you know your business goals, you know what resources that you need.
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Speaker 1
And, and who you're trying to serve. So we look at what is your core.
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Speaker 2
Offer that you're wanting to promote.
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Speaker 1
Then we look at your audience. We literally.
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Speaker 2
It's like putting on their.
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Speaker 1
Shoes.
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Speaker 2
Wearing their clothes, you understand? What are they feeling? What are they thinking? What are.
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Speaker 1
They hoping.
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Speaker 2
For? What are their problems? What are their challenges? Then when we do that.
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Speaker 1
We then look at what.
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Speaker 2
Is our value, how do we help them. And then we can start to piece together that if they don't like what happens, what is the transformation? What is the result? One of the outcomes. And I've put together a framework.
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Speaker 1
It's called the vivid story exercise.
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Speaker 2
And basically it takes you through how to visualize the impact, the value.
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Speaker 1
The,
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Speaker 2
The impact, you know, the impact when they do implement what you do and then the desired result and transformation. So this is a really powerful exercise because once you've done this I refer back to mine all the time. So I want to create a landing page on my website.
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Speaker 1
To promote a product.
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Speaker 2
I will refer back to this exercise and I will pull out.
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Speaker 1
the the keywords of,
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Speaker 2
What I need to say. And this brings me to the next point. After goals and audience, you need to define and clarify your messaging.
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Speaker 1
So when.
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Speaker 2
You understand the other two.
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Speaker 1
Parts.
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Speaker 2
You then have the opportunity to define your messaging of what you say. And this is probably one of the biggest things that, if you aren't getting a result and I do this like I literally will put up a landing page and I'm like, why isn't it resonating? What am I doing? What have I missed out of that?
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Speaker 2
Because it's really good to get another set of eyes on things as well. but you can also use AI to, analyze your website, and I'm going to help you. I'm going to take you through that in a second. So I did this today.
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Speaker 1
I'm doing some workshops.
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Speaker 2
Over the next few months in person workshops. And I got my landing page out and it was live and I didn't have a lot of time to get this.
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Speaker 1
Particular, workshop up.
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Speaker 2
So it's on the nights of July. So I only had a few weeks.
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Speaker 1
To get, you know.
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Speaker 2
Make it live and make it happen and promote it and sell it out. And the issue.
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Speaker 1
Was, is I also had a.
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Speaker 2
Lot of other things happening at the time. So my cup was really full. But I always say done is better than perfect.
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Speaker 1
Now the thing is, is that now.
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Speaker 2
That it's live and it's up there and I'm like, okay, well, how can I make this better? What have I missed? What am I where is my messaging not hitting and so it's it's a constant refinement. And I did an exercise in I this morning where I was like, okay, analyze my website, find the, you know, missing parts.
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Speaker 2
And then I did another exercise of, asking AI to give me.
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Speaker 1
What.
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Speaker 2
People are wanting. What are the transformations? So my messaging now, I can go back in, fine tune my landing page. I can fine tune my social media. I can fine tune my promotional material that I'm using with it. And but this is a constant refinement. So often, like I said, you just get it done and that's cool. But if it's not resonating and you're not getting the results that you want, then it's a matter of going in and refining that messaging.
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Speaker 2
And then that brings me to the next point is keywords. A content marketing strategy needs to have your keywords identified because these are the things that people are searching. And when.
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Speaker 1
You are.
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Speaker 2
Using that in your website, social media, blogs.
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Speaker 1
Podcasts, whatever, wherever you.
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Speaker 2
Are promoting that particular thing, your keywords are so important because that's to do with your discoverability.
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Speaker 1
The next thing.
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Speaker 2
That a content marketing strategy should include is an audit on your current.
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Speaker 1
Activities.
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Speaker 2
Now you don't know where you're going if you don't know where you've been. And and that's why I said to you, I've audited my website, you know, this morning going, okay, what do I need to fine tune? What do I need to update?
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Speaker 1
And something that.
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Speaker 2
You know, like I did my website six months ago for Content Catalyst. I now need to go back in and update everything on the membership and go.
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Speaker 1
Well.
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Speaker 2
Now my members have actually given me feedback of the value that they've gotten. I can then fine tune that using their language of what they've told me, that they've gotten results with.
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Speaker 1
So auditing whatever you're doing.
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Speaker 2
And seeing that trend will help you understand what's working and.
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Speaker 1
Where your, holes are.
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Speaker 2
And that's not to say that if you're not getting results on LinkedIn, for example, that you should not do LinkedIn. It's about going, what am I posting on LinkedIn? Is it content designed for TikTok or is it designed for Instagram? And if you are trying to grow on LinkedIn, then you need to think.
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Speaker 1
About who.
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Speaker 2
Is the audience on there and what is the message that you're sharing there. So it's not a matter of it's not working. Therefore I'm not going to do it. It's that do I have the right product? Do I have the right again message on those?
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Speaker 1
platforms? Then we look at.
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Speaker 2
The formats that we're using. Which leads me into the next one of.
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Speaker 1
Going where.
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Speaker 2
Where are your audience hanging out?
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Speaker 1
Because.
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Speaker 2
You know, if I think about.
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Speaker 1
Your.
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Speaker 2
Audience on LinkedIn, they're in business mode. So the message, the time of day when they're going to be checking that is going to be different, to say, Instagram, Instagram for me, like I can put a story up and, you know, conversation that's unscripted and everything else where it's going to be very different for me when I get on to, you know, LinkedIn.
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Speaker 2
And this is where we look at each platform has their nuances and features. And if you are using each of those platforms nuances and features, then it will also help with the impact and the results that you get from each one of them as well.
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Speaker 1
So once we look at your formats.
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Speaker 2
That are available.
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Speaker 1
You.
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Speaker 2
Might be a writer, and if you love writing.
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Speaker 1
Then you do Boo.
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Speaker 2
Right? It's like I do videos. So I do a lot of video, and in all of my content, it's I'm always thinking, how can I leverage video? And I love I still love writing. And that's why whenever you read my blogs, you'll always see that even though I use AI as my assistant, I'll always go in and have that conversation and reword everything to be my tone.
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Speaker 1
so that.
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Speaker 2
You know, leads me back to then your vibe, your brand.
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Speaker 1
What makes you you what makes you uniquely you? And I covered.
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Speaker 2
This Inside Content canvas.
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Speaker 2
Membership last month where we spoke about our personal brand. Our personal brand is.
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Speaker 1
Us, and it's the.
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Speaker 2
Quickest way.
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Speaker 1
To fast.
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Speaker 2
Track the buy a journey.
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Speaker 1
If you.
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Speaker 2
Show up as you and your personal brand is up.
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Speaker 1
Front.
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Speaker 1
Because people.
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Speaker 2
Buy from people.
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Speaker 1
And when they know you.
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Speaker 2
And when other people know you, it makes it easier for that person.
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Speaker 1
To consider you.
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Speaker 2
and consider your product and to say, yes, I'm going to buy.
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Speaker 1
So if we look at.
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Speaker 2
Your brand, your vibe, and this can be an evolution as well.
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Speaker 1
When I.
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Speaker 2
Started my business, a year ago, which is what I'm doing now.
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Speaker 1
It's it took me a.
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Speaker 2
While to understand what was I offering? Who was my customer. You know, I actually thought my customer was.
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Speaker 1
You know.
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Speaker 2
This audience, but I end up being this audience. And so I've had to modify, everything because I've gone along.
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Speaker 1
And then I look at who.
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Speaker 2
Am I like, what makes me different? Because if you go on to Instagram.
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Speaker 1
Or whatever.
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Speaker 2
Platform.
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Speaker 1
There's, you know, millions of.
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Speaker 2
Marketers, there are millions of content creators. It has a million people telling you, you know, how to use content marketing or social media or video or whatever.
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Speaker 1
So why would you opt to deal.
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Speaker 2
With me instead? And I guess that's where I'm learning to lean in to what makes me uniquely me and and highlighting that, you know, like, what are my.
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Speaker 1
Quirks.
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Speaker 2
Because when I.
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Speaker 1
Work on.
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Speaker 2
My uniqueness, what's my style, what's my tone, what's my vibe, that's when you'll connect with me, and that's when you know that I'm being authentically me. Because I think in the world of AI, on the other side of things, there is there is going to be a massive change with faceless content, and faceless content.
00:14:02:23 - 00:14:04:19
Speaker 1
Should have its place.
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Speaker 2
But at the end of the day, it's not going to replace that human touch and that human connection.
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Speaker 1
So when we look at our vibe.
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Speaker 2
It's easy when especially when you see other people on social media.
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Speaker 1
Doing.
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Speaker 2
Similar things.
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Speaker 1
To you on or just, you know, somebody.
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Speaker 2
Who you admire, it could be an influencer that you admire and you think, I've got to do it like them. So when you think.
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Speaker 1
About no, no, no.
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Speaker 2
Bring it back, what makes me unique, what's my vibe? Because often the thing that you think is.
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Speaker 1
A flaw.
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Speaker 2
Is actually your advantage and makes you memorable and makes a heartfelt connection with somebody.
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Speaker 1
And I guess this is what I.
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Speaker 2
Am evolving with now as well, is that when I.
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Speaker 1
Do more.
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Speaker 2
Humorous skits and lean into my quirky, funny side, that's what seems to be resonating with.
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Speaker 1
People. So I'm going to explore that.
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Speaker 2
A lot more. You know, like, I've always got a lot of ideas that's been in my head, but I haven't always had. And again, the time to execute that to now I'm looking at using AI.
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Speaker 1
To shortcut a.
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Speaker 2
Whole lot of that other process and allocating specific time so I can do more.
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Speaker 1
Video.
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Speaker 2
Content that leans into.
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Speaker 1
You know.
00:15:20:12 - 00:15:27:27
Speaker 2
What I love doing. And and that's educating. And I guess that educating in an entertaining way.
00:15:27:29 - 00:15:29:19
Speaker 1
So because you know what?
00:15:29:21 - 00:15:31:20
Speaker 2
Life is so serious. And I just think, you.
00:15:31:20 - 00:15:32:01
Speaker 1
Know, it.
00:15:32:01 - 00:15:35:13
Speaker 2
Should be a bit more fun and humorous and entertaining and real.
00:15:35:20 - 00:15:36:24
Speaker 1
Real, you know.
00:15:36:24 - 00:15:37:23
Speaker 2
And you know, like I.
00:15:37:23 - 00:15:38:05
Speaker 1
Love.
00:15:38:08 - 00:15:45:11
Speaker 2
Wearing my brand colors. Whenever I do show up on video, however, my my vibe, my brand is.
00:15:45:11 - 00:15:46:03
Speaker 1
Also.
00:15:46:04 - 00:15:50:02
Speaker 2
About removing the barriers for people to turn up on video. So therefore you.
00:15:50:02 - 00:15:50:18
Speaker 1
Will often.
00:15:50:18 - 00:15:52:29
Speaker 2
See me black on Instagram, for example.
00:15:52:29 - 00:15:57:08
Speaker 1
Where most of the time I've got a hat on and and my active wear.
00:15:57:10 - 00:16:01:11
Speaker 2
And no makeup and that again is part of my brand because I.
00:16:01:11 - 00:16:03:15
Speaker 1
Want you to.
00:16:03:15 - 00:16:09:03
Speaker 2
Feel empowered that you too can turn up as you are and not use it as an excuse.
00:16:09:03 - 00:16:10:12
Speaker 1
To go. I haven't washed.
00:16:10:12 - 00:16:11:12
Speaker 2
My hair and put my makeup.
00:16:11:12 - 00:16:12:08
Speaker 1
On.
00:16:12:10 - 00:16:13:08
Speaker 2
And.
00:16:13:11 - 00:16:14:02
Speaker 1
you know.
00:16:14:04 - 00:16:25:07
Speaker 2
When I do my content days like today, I've recorded, you know, podcasts and been a guest on podcasts. So it is, you know, get my hair washed and do my, you know, makeup and dress up.
00:16:25:10 - 00:16:26:14
Speaker 1
But that is also.
00:16:26:14 - 00:16:32:18
Speaker 2
For me as well, because I know that looking my best makes me feel my best. It brings my energy up,
00:16:32:18 - 00:16:33:11
Speaker 1
the next thing.
00:16:33:11 - 00:16:36:20
Speaker 2
That you need in a content marketing strategy to consider is your.
00:16:36:20 - 00:16:40:08
Speaker 1
Workflow. Because and this is probably the biggest.
00:16:40:08 - 00:16:45:26
Speaker 2
Thing that I has been able to save so much time on.
00:16:45:28 - 00:16:48:23
Speaker 1
I look at how much.
00:16:48:26 - 00:16:59:19
Speaker 2
Using AI can save me when I create one video podcast like I am now, and I can, repurpose this 15 different ways. And what.
00:16:59:19 - 00:17:00:08
Speaker 1
Would take.
00:17:00:13 - 00:17:00:29
Speaker 2
20.
00:17:00:29 - 00:17:02:13
Speaker 1
Hours to do.
00:17:02:15 - 00:17:09:23
Speaker 2
Sometimes a weeks of, you know, people to do it if they were outsourcing. Can be done in hours, like in an afternoon. Now.
00:17:09:23 - 00:17:23:10
Speaker 2
So the next thing is knowing your resources as well. Because like I said, for me, I'm really leaning into my content marketing creation at the, at the moment. And I'm going to dedicate a day, one day a week.
00:17:23:10 - 00:17:24:04
Speaker 1
Just to.
00:17:24:09 - 00:17:34:15
Speaker 2
Content creation. You think? Cause that's a lot. I don't have that kind of time. Well, the reality is business is tough at the moment. And if I don't lean in and do it, I am not going to.
00:17:34:15 - 00:17:36:16
Speaker 1
Go to the to the.
00:17:36:18 - 00:17:44:00
Speaker 2
State that I want to, the place that I want to and it's really about, you know, I have this saying, it's like it's.
00:17:44:00 - 00:17:45:21
Speaker 1
Not who has the best.
00:17:45:21 - 00:17:46:28
Speaker 2
Product, it's who talks the.
00:17:46:28 - 00:17:47:16
Speaker 1
Loudest.
00:17:47:22 - 00:18:00:29
Speaker 2
So I want to be out there giving the best product. But I also want to be telling people about it. And that's when I'm looking at my resources. I'm like, where is my time best spent instead of spending? And this is the other thing that I'm reviewing as well.
00:18:01:01 - 00:18:01:17
Speaker 1
I've going.
00:18:01:24 - 00:18:06:22
Speaker 2
You know, instead of me spending three hours where I might record a reel
00:18:06:29 - 00:18:08:10
Speaker 1
And I would.
00:18:08:13 - 00:18:12:15
Speaker 2
Not do that, but I have been known to do that, especially if I'm experimenting with a.
00:18:12:15 - 00:18:13:18
Speaker 1
New.
00:18:13:20 - 00:18:28:17
Speaker 2
editing, you know, bells and whistles or I've got an idea that I want to bring to life. I could easily spend three hours doing that. So instead of doing that, I'm concentrating on my hero long form content, which is what I'm doing now, this long form.
00:18:28:19 - 00:18:29:13
Speaker 1
video.
00:18:29:16 - 00:18:30:29
Speaker 2
Which will go to my podcast.
00:18:31:05 - 00:18:31:22
Speaker 1
And then.
00:18:31:27 - 00:18:33:18
Speaker 2
From that one video, I'm able.
00:18:33:18 - 00:18:34:01
Speaker 1
To.
00:18:34:05 - 00:18:36:23
Speaker 2
Repurpose it and distribute it.
00:18:36:23 - 00:18:40:18
Speaker 1
Across different platforms. So this is where I'm looking at.
00:18:40:18 - 00:18:45:25
Speaker 2
This is where I am going to now put more effort and resources into.
00:18:45:27 - 00:18:49:24
Speaker 1
That rather than that. The next thing that,
00:18:49:27 - 00:18:53:20
Speaker 2
Should be in a content marketing strategy is your planning calendar.
00:18:53:20 - 00:18:55:21
Speaker 1
So we've talked we've spoken.
00:18:55:21 - 00:18:56:05
Speaker 2
About.
00:18:56:05 - 00:18:59:26
Speaker 1
The, the the what.
00:19:00:03 - 00:19:17:10
Speaker 2
Now we look at the how. So the how is your plan? How is your calendar. So I know, for example, inside Content Catalyst this month we're talking about, your content library, how to repurpose content, how to capture B-roll content, how to remix and refresh content.
00:19:17:12 - 00:19:20:19
Speaker 1
And so for that, I need to.
00:19:20:19 - 00:19:23:10
Speaker 2
I know my hero topic for the month.
00:19:23:13 - 00:19:23:27
Speaker 1
So when I.
00:19:23:27 - 00:19:26:26
Speaker 2
Know my hero topic for the month, I know that I want to aim to.
00:19:26:26 - 00:19:28:22
Speaker 1
Do a full podcast.
00:19:28:22 - 00:19:33:08
Speaker 2
For the month. that's one a week. And so I need four main topics.
00:19:33:08 - 00:19:33:25
Speaker 1
So those.
00:19:33:25 - 00:19:41:23
Speaker 2
Four main topics I'm going to research them to see what and I know loosely what they are, but I'm going to research them to see what people.
00:19:41:25 - 00:19:43:16
Speaker 1
Want to know.
00:19:43:19 - 00:19:50:17
Speaker 2
And then when I do that, I then am able to create all of my other content.
00:19:50:23 - 00:19:51:21
Speaker 1
But that will then.
00:19:51:21 - 00:19:52:20
Speaker 2
Give me.
00:19:52:22 - 00:19:53:02
Speaker 1
All.
00:19:53:02 - 00:19:54:18
Speaker 2
Of my month's worth of content with.
00:19:54:18 - 00:19:55:04
Speaker 1
The same.
00:19:55:04 - 00:20:07:26
Speaker 2
Overarching thing, and it just gets amplified and told in different ways. So that's what my calendar does. And then the distribution. So if you don't have time, I'm going to go back to.
00:20:07:28 - 00:20:09:27
Speaker 1
Learn how to do live.
00:20:09:27 - 00:20:12:28
Speaker 2
Streaming better. And you said, oh no, I hate lives.
00:20:13:03 - 00:20:13:14
Speaker 1
Good.
00:20:13:18 - 00:20:17:26
Speaker 2
Lean into it. Because if you don't have time, doing live streams is the.
00:20:17:26 - 00:20:19:01
Speaker 1
Quickest and.
00:20:19:01 - 00:20:20:13
Speaker 2
Most efficient way.
00:20:20:16 - 00:20:22:17
Speaker 1
For you to shortcut your.
00:20:22:17 - 00:20:39:21
Speaker 2
Content creation process and make an impact with your audience. You'll say that if I've had a really busy week and I haven't recorded reels or shared reels or anything, you'll see me turn up a lot in stories and in Instagram. And you also see me turn up on lives a lot as well, because I know I don't have to edit.
00:20:39:21 - 00:20:47:20
Speaker 2
I can if I want to repurpose it later, but I'll do a live video because in its press record, tell my message done, move on.
00:20:47:20 - 00:20:49:16
Speaker 2
Distribution. So if you are going.
00:20:49:16 - 00:20:52:13
Speaker 1
To create all this.
00:20:52:13 - 00:20:58:20
Speaker 2
Content, you want a scheduler to be able to push it out. You want to automate a lot of whatever you can.
00:20:58:22 - 00:21:00:01
Speaker 1
So.
00:21:00:04 - 00:21:00:26
Speaker 2
I use Vista.
00:21:00:26 - 00:21:02:23
Speaker 1
Social, I it.
00:21:02:26 - 00:21:07:11
Speaker 2
Like I think it's got a nice 17 different platforms that I can share content out.
00:21:07:11 - 00:21:10:16
Speaker 1
To. so Vista Social.
00:21:10:16 - 00:21:11:09
Speaker 2
I can share with.
00:21:11:09 - 00:21:11:18
Speaker 1
Google.
00:21:11:18 - 00:21:18:17
Speaker 2
Business, I can share TikTok, I can share Pinterest and all the usual suspects, you know, LinkedIn, Facebook, yada yada.
00:21:18:19 - 00:21:20:17
Speaker 1
So get a good.
00:21:20:19 - 00:21:24:22
Speaker 2
schedule so you can. And that's that's again, that's the outsource job, right?
00:21:24:22 - 00:21:25:17
Speaker 1
and then the final.
00:21:25:17 - 00:21:30:02
Speaker 2
Thing that your content marketing strategy needs to have.
00:21:30:04 - 00:21:33:17
Speaker 1
Is metrics. So you can.
00:21:33:17 - 00:21:34:04
Speaker 2
Implement.
00:21:34:04 - 00:21:35:19
Speaker 1
All of this stuff.
00:21:35:22 - 00:21:36:24
Speaker 2
But if you're not measuring.
00:21:36:24 - 00:21:37:08
Speaker 1
It.
00:21:37:10 - 00:21:43:12
Speaker 2
And I know myself like I looked at my metrics from the last year and the financial year and I sat down, I looked at and I went.
00:21:43:15 - 00:21:45:03
Speaker 1
Okay, that's gone.
00:21:45:03 - 00:21:46:10
Speaker 2
But that hasn't.
00:21:46:12 - 00:21:48:03
Speaker 1
And what I haven't focused.
00:21:48:03 - 00:21:55:09
Speaker 2
On has not grown. And then I'll go back through like my lead magnet, my opt ins on my website, for example. And I can.
00:21:55:09 - 00:21:59:12
Speaker 1
Go, okay, well that worked.
00:21:59:14 - 00:22:01:25
Speaker 2
But that one hasn't. And then I go.
00:22:01:26 - 00:22:02:05
Speaker 1
Was.
00:22:02:05 - 00:22:09:10
Speaker 2
It the actual lead magnet or was it the title? Where did I promote it? So it's not just like that didn't work. It's why didn't it work?
00:22:09:15 - 00:22:12:07
Speaker 1
And if you look at like you know, any.
00:22:12:07 - 00:22:24:00
Speaker 2
Big content creator that's got a team working for them, they will test. They will ab test. Like if I look at diary of a CEO, they test 100 thumbnails for their podcast.
00:22:24:02 - 00:22:27:15
Speaker 1
For YouTube like 100.
00:22:27:18 - 00:22:35:20
Speaker 2
And there as soon as they recording, Steve Bartlett has got a system now where he taps that.
00:22:36:18 - 00:22:41:02
Speaker 2
Mechanism under his desk and they're like the sound bites. So then his team off.
00:22:41:02 - 00:22:42:17
Speaker 1
And this is this is the this.
00:22:42:17 - 00:22:43:25
Speaker 2
Is what I can do.
00:22:43:27 - 00:22:44:13
Speaker 1
Is that.
00:22:44:20 - 00:22:55:16
Speaker 2
They will go off and they will test as it's getting recorded. It's next level. It really is. So now so that's a content marketing strategy. So now let's.
00:22:55:16 - 00:22:57:25
Speaker 1
Look at how can.
00:22:57:28 - 00:22:58:15
Speaker 2
I.
00:22:58:15 - 00:23:02:14
Speaker 1
Help you with with.
00:23:02:15 - 00:23:08:22
Speaker 2
Your process. And if I think about, you know, saving 10 to 20 hours a.
00:23:08:22 - 00:23:09:21
Speaker 1
Week, what does that.
00:23:09:21 - 00:23:16:22
Speaker 2
Look like? How do how does that happen? All right. So first of all, the most important thing, as I mentioned before, is keyword research.
00:23:16:25 - 00:23:17:12
Speaker 1
A lot of people.
00:23:17:12 - 00:23:33:23
Speaker 2
Just make content for the sake of making content. And if you go back to one of my reels on Instagram the other day, it was like, yeah, I'm going to record a podcast. Yeah, fantastic. And then you sit there and you go, now what am I going to talk about? And it's like, because we haven't research, what are our content categories tailored for our business?
00:23:33:23 - 00:23:39:03
Speaker 2
Don't tell me that they're educational inspirational. That's the angle. That's the approach of what you're taking.
00:23:39:05 - 00:23:40:26
Speaker 1
You have to look at what.
00:23:40:26 - 00:23:43:24
Speaker 2
Are people looking up okay. So we've got to research. We know, we've.
00:23:43:24 - 00:23:45:09
Speaker 1
Got to know and we can do all of.
00:23:45:09 - 00:23:49:03
Speaker 2
This in I now I use a program called perplexity. I.
00:23:49:06 - 00:23:50:11
Speaker 1
I.
00:23:50:13 - 00:24:12:09
Speaker 2
use the pro version which enables me to tap into ChatGPT Claude and all the other OpenAI's, and it scans live website and cite sources as well. So when I compare it to ChatGPT information, I put in perplexity versus chat. It's next level, and I also get chat in the pro version of perplexity.
00:24:12:09 - 00:24:13:07
Speaker 1
So check.
00:24:13:07 - 00:24:13:17
Speaker 2
It out.
00:24:13:17 - 00:24:15:05
Speaker 1
Because I just it.
00:24:15:05 - 00:24:20:08
Speaker 2
Blows my mind of what it can do. I was in a AI masterclass the other day and.
00:24:20:11 - 00:24:21:03
Speaker 1
One of the.
00:24:21:03 - 00:24:31:19
Speaker 2
People presenting was going, and you need this other program. And then you need this program and then you need this program. And I'm like, no, I don't. I can actually just put it all through perplexity and it'll give me.
00:24:31:22 - 00:24:34:27
Speaker 1
That and more. So let's look at AI.
00:24:34:27 - 00:24:39:08
Speaker 2
Here's how it can save you time. Research keywords. I can look up what.
00:24:39:08 - 00:24:40:26
Speaker 1
People are looking up.
00:24:40:28 - 00:24:42:00
Speaker 2
And searching in.
00:24:42:00 - 00:24:42:28
Speaker 1
Google.
00:24:43:00 - 00:24:53:29
Speaker 2
And Google again is your biggest search engine, and it'll also scan YouTube as well. So it'll pull out that latest information. So that's number one. I understand the problems. I can then research hooks and titles.
00:24:53:29 - 00:24:54:22
Speaker 1
What is a hook.
00:24:54:28 - 00:25:10:26
Speaker 2
To first three seconds of your videos? Titles are your headlines and your subject lines for your emails, your blogs and all the things are there. The attention getting aspects that you need to nail when you are creating content. That's number one. That's for most people. If you're jumping on your videos on social media going.
00:25:11:04 - 00:25:14:07
Speaker 1
Hey guys, I thought, I just jump on, please stop.
00:25:14:09 - 00:25:19:19
Speaker 2
Stop wasting valuable time. Stop wasting those first three.
00:25:19:19 - 00:25:20:16
Speaker 1
Seconds.
00:25:20:19 - 00:25:26:00
Speaker 2
Doing that. You don't need to tell us you're just jumping on. Just jump on and tell us what you've.
00:25:26:00 - 00:25:26:11
Speaker 1
Got.
00:25:26:16 - 00:25:41:03
Speaker 2
That AI and what why? I need to stop and listen to you just jump in. Okay, so hooks titles, start with. If you're starting to make video right now, then I just go and think about that as.
00:25:41:03 - 00:25:42:01
Speaker 1
Your first.
00:25:42:01 - 00:25:43:18
Speaker 2
Step. Nail your.
00:25:43:18 - 00:25:44:23
Speaker 1
Hooks.
00:25:44:25 - 00:25:52:01
Speaker 2
Okay. The next part is understanding my audience's problems. This is again, I asked perplexity. I'm like, please let me know.
00:25:52:03 - 00:25:54:01
Speaker 1
what are the issues? Or, you.
00:25:54:01 - 00:26:01:13
Speaker 2
Know, problems, challenges that this person to be facing. I can articulate my value and I just mentioned this before I went into.
00:26:01:16 - 00:26:02:01
Speaker 1
You know.
00:26:03:08 - 00:26:03:17
Speaker 1
one of.
00:26:03:17 - 00:26:11:02
Speaker 2
My offers and I went, I need to make sure that I am getting my message across, because sometimes we just get in.
00:26:11:02 - 00:26:13:00
Speaker 1
The zone of, I've just got to get.
00:26:13:00 - 00:26:16:01
Speaker 2
A landing page done. I've just got to get my offer out, and we don't.
00:26:16:05 - 00:26:16:28
Speaker 1
Take the time.
00:26:16:28 - 00:26:18:01
Speaker 2
To then go back and review.
00:26:18:01 - 00:26:20:19
Speaker 1
It and go, is it is it working?
00:26:20:19 - 00:26:25:21
Speaker 2
And that's for me. I'm the expert in this and I still miss the mark on this. And that's.
00:26:25:21 - 00:26:28:10
Speaker 1
Because when you're so close.
00:26:28:10 - 00:26:30:16
Speaker 2
To it, it's hard to read.
00:26:30:19 - 00:26:30:28
Speaker 1
The.
00:26:30:28 - 00:26:49:26
Speaker 2
Label from inside the jam job. So that's why it's really good to have another set of eyes on things to go. Actually, you've missed that or you've missed that. And so when you don't have, a proofreader sitting beside you all the time, perplexity is the next best thing. So the gaps of what I'm saying now we come to recording.
00:26:50:01 - 00:26:53:14
Speaker 2
So for example, I'm actually recording this in StreamYard.
00:26:53:21 - 00:26:57:14
Speaker 1
And I play with all the tech out there when it comes to.
00:26:57:14 - 00:27:01:16
Speaker 2
Creating video, when I've used Riverside and Descript and all the things. Right.
00:27:01:16 - 00:27:02:14
Speaker 1
So I'm.
00:27:02:14 - 00:27:14:28
Speaker 2
Using StreamYard. I'm loving StreamYard because I'm trying to cut down on one of my subscriptions. I have too many and I want to be able to have multi use with things. And why I like StreamYard is because I can.
00:27:15:03 - 00:27:18:28
Speaker 1
Stream to all of those platforms.
00:27:19:00 - 00:27:21:01
Speaker 2
And just press record and.
00:27:21:08 - 00:27:23:27
Speaker 1
Walk away afterwards, or.
00:27:24:00 - 00:27:27:13
Speaker 2
I can repurpose that content and download.
00:27:27:13 - 00:27:27:20
Speaker 1
It.
00:27:27:28 - 00:27:29:12
Speaker 2
And do everything else that.
00:27:29:12 - 00:27:31:20
Speaker 1
I would do.
00:27:31:23 - 00:27:36:13
Speaker 2
With a normal video podcast, as in repurpose.
00:27:36:16 - 00:27:37:12
Speaker 1
Also, I.
00:27:37:12 - 00:27:41:08
Speaker 2
Record my video podcasts in here because.
00:27:41:11 - 00:27:42:03
Speaker 1
Again.
00:27:42:05 - 00:27:48:10
Speaker 2
This is why a lot of these programs have made all these updates. So in StreamYard I can record, I can get my.
00:27:48:13 - 00:27:49:05
Speaker 1
Audio.
00:27:49:11 - 00:27:57:20
Speaker 2
My video, I can edit inside the app now, which I think is really cool, and it'll also create short snippets of clips.
00:27:57:22 - 00:27:58:16
Speaker 1
Is it the best?
00:27:58:21 - 00:28:04:20
Speaker 2
Not necessarily, but if you are starting out, I think this is a great program to be a one and done, but be able.
00:28:04:20 - 00:28:06:10
Speaker 1
To.
00:28:06:12 - 00:28:27:03
Speaker 2
Reach so many people in an easy and it's very user friendly. Like if you've not used StreamYard, get in and have a look because it is really user friendly. I'm not sponsored by them or anything by the way. It's just I play with a lot of things and it has to be intuitive and user friendly. So straight away right there, I can get my transcription out.
00:28:27:03 - 00:28:33:13
Speaker 2
It records and gives me audio once I go through and I use Premiere Pro to edit.
00:28:34:16 - 00:28:36:11
Speaker 2
I can then take the transcription.
00:28:36:11 - 00:28:36:26
Speaker 1
Over.
00:28:36:26 - 00:28:40:18
Speaker 2
To ChatGPT to not to chat. I use perplexity.
00:28:40:20 - 00:28:41:25
Speaker 1
And.
00:28:41:27 - 00:28:45:10
Speaker 2
I upload the transcription and from there to give me.
00:28:45:16 - 00:28:52:21
Speaker 1
Chapters, timestamps, show notes, blog outline.
00:28:52:24 - 00:28:54:07
Speaker 2
email outline.
00:28:54:10 - 00:28:54:27
Speaker 1
Look, I use.
00:28:54:27 - 00:29:06:10
Speaker 2
It as an assistant. I'm never just going to copy and paste a blog into my page of what it spits out, because it's going to have my personal stamp on it. But let me tell you, if you suffer from writer's block.
00:29:06:10 - 00:29:06:29
Speaker 1
It is.
00:29:06:29 - 00:29:16:19
Speaker 2
The best thing. And this is what I find really helpful. So it'll transcribe it will repurpose. So I can take that one transcription and I can repurpose content.
00:29:16:21 - 00:29:20:07
Speaker 1
Across all the different platforms.
00:29:20:09 - 00:29:39:25
Speaker 2
Then I can ask it to write me social media calendar for the month. I can ask it to write the captions, I can ask it to write me whatever ideas that I want it to do. I can ask it to make a video script for me. It's amazing at researching. So this is where and how it can save you so much time.
00:29:39:25 - 00:29:40:09
Speaker 1
I asked.
00:29:40:09 - 00:29:48:22
Speaker 2
Perplexity. I said, as a business owner, how can I leverage the API access features of perplexity?
00:29:49:22 - 00:29:52:06
Speaker 2
And it's given me all these things.
00:29:52:06 - 00:29:55:01
Speaker 1
So customer support, chat bot.
00:29:55:04 - 00:30:05:06
Speaker 2
Content generation, data analysis, personal recommender sessions, email marketing automation, document processing, market research tool.
00:30:05:09 - 00:30:06:07
Speaker 1
Voice assistant.
00:30:06:07 - 00:30:16:01
Speaker 2
Integration. So I can actually develop a voice activator assistant for my business, automated scheduling and SEO optimization.
00:30:16:04 - 00:30:17:17
Speaker 1
So these are some.
00:30:17:17 - 00:30:18:10
Speaker 2
Of the ways.
00:30:18:10 - 00:30:19:08
Speaker 1
That these.
00:30:19:08 - 00:30:20:01
Speaker 2
Programs.
00:30:20:28 - 00:30:31:01
Speaker 2
Just making our lives so much easier. Now, the thing about any kind of tech that I see people is overwhelm. So it's so easy to just go down a rabbit.
00:30:31:01 - 00:30:31:27
Speaker 1
Hole.
00:30:32:00 - 00:30:33:20
Speaker 2
And I have to pull myself out.
00:30:33:21 - 00:30:34:03
Speaker 1
Of it.
00:30:34:03 - 00:30:35:17
Speaker 2
Often at the moment.
00:30:35:19 - 00:30:37:29
Speaker 1
So how do you not get overwhelmed with this?
00:30:38:05 - 00:30:40:17
Speaker 2
Start with the basics.
00:30:40:20 - 00:30:41:06
Speaker 1
What is.
00:30:41:06 - 00:30:42:21
Speaker 2
The thing that's going to move the needle.
00:30:42:21 - 00:30:43:08
Speaker 1
The most?
00:30:43:13 - 00:30:54:23
Speaker 2
Number one, do you have a strategy and a plan? If you do that, then you need to know these shortcuts on how you can optimize your time to make.
00:30:54:25 - 00:30:56:03
Speaker 1
A hero video.
00:30:56:07 - 00:31:00:12
Speaker 2
And be able to repurpose that. Then when you have that, you can.
00:31:00:12 - 00:31:01:23
Speaker 1
Then utilize all the tools.
00:31:01:23 - 00:31:13:14
Speaker 2
That I have shared with you today to be able to do it yourself in a much more short amount of time, or outsource it confidently, knowing that it's on point with.
00:31:13:16 - 00:31:14:08
Speaker 1
Your goals.
00:31:14:08 - 00:31:17:02
Speaker 2
For your business and your audience and the value that you offer.
00:31:17:05 - 00:31:20:28
Speaker 1
Okay, so this is where you have the.
00:31:20:28 - 00:31:43:21
Speaker 2
Opportunity to do that. I do I do recommend I use chat GPT three when it was first introduced, I use the free version forever. And when I got told about perplexity, I and somebody said, you'll get ChatGPT for when you get the pro version. I went in after playing with it for ages and upgraded, and it's been the best thing because I use it as an assistant.
00:31:43:21 - 00:31:47:13
Speaker 1
All the time. It's just it. There's so.
00:31:47:13 - 00:31:48:09
Speaker 2
Many things
00:31:48:09 - 00:31:59:08
Speaker 2
When you use AI and video together, here's how it will help futureproof your business. When I go into perplexity, it scans live websites across the.
00:31:59:08 - 00:32:00:18
Speaker 1
Internet and.
00:32:00:18 - 00:32:07:16
Speaker 2
Gives me the information. Now, the first thing that it'll bring up a video is. This is why creating.
00:32:07:16 - 00:32:12:21
Speaker 1
Good quality videos that are researched for problems.
00:32:12:23 - 00:32:21:04
Speaker 2
And that are evergreen for problems, evergreen meaning that they they, they're going to stick around for a while of what people are searching up. There are going to be trending topics.
00:32:21:04 - 00:32:22:01
Speaker 1
But.
00:32:22:04 - 00:32:23:22
Speaker 2
Think about the problems that you.
00:32:23:22 - 00:32:29:09
Speaker 1
Solve that are optimized with keywords. You will come up first in.
00:32:29:09 - 00:32:30:10
Speaker 2
The search engine.
00:32:30:16 - 00:32:31:24
Speaker 1
For Google, but.
00:32:31:24 - 00:32:33:06
Speaker 2
When I go into perplexity.
00:32:33:07 - 00:32:33:29
Speaker 1
It shows.
00:32:33:29 - 00:32:48:24
Speaker 2
Me whatever question I'm asking. It'll bring up video. It will refer to a video. It will also refer to blogs and images. So this is why whatever you're doing, if you can concentrate on optimizing your website with.
00:32:49:00 - 00:32:50:10
Speaker 1
Blogs, with.
00:32:50:13 - 00:32:52:08
Speaker 2
Highly optimized keywords and.
00:32:52:08 - 00:32:54:10
Speaker 1
Videos.
00:32:54:12 - 00:32:57:12
Speaker 2
And videos, not just on your website, also on.
00:32:57:12 - 00:32:59:12
Speaker 1
Your,
00:32:59:14 - 00:33:02:01
Speaker 2
Also on your social media. If you.
00:33:02:01 - 00:33:02:22
Speaker 1
Go into Google.
00:33:02:22 - 00:33:06:00
Speaker 2
Right now, okay, and type in something.
00:33:06:02 - 00:33:07:06
Speaker 1
Now Google.
00:33:07:06 - 00:33:10:03
Speaker 2
Is bringing up information like I'm just going to type in.
00:33:10:03 - 00:33:11:18
Speaker 1
Microphones,
00:33:11:18 - 00:33:11:25
Speaker 1
okay.
00:33:11:25 - 00:33:14:03
Speaker 2
So what it will bring up, it'll bring up.
00:33:14:09 - 00:33:15:17
Speaker 1
Sponsored number.
00:33:15:17 - 00:33:16:23
Speaker 2
One and it'll bring up.
00:33:16:23 - 00:33:17:09
Speaker 1
Shopping.
00:33:17:14 - 00:33:23:21
Speaker 2
Shopping, depending on the topic that you type in of course. But things like microphone for example, it's going to bring up.
00:33:23:24 - 00:33:24:03
Speaker 1
All.
00:33:24:03 - 00:33:25:04
Speaker 2
The people that have paid.
00:33:25:07 - 00:33:27:12
Speaker 1
To, Google Shopping.
00:33:27:14 - 00:33:29:22
Speaker 2
Then we'll have the sponsored ads.
00:33:29:25 - 00:33:30:13
Speaker 1
Then it will.
00:33:30:13 - 00:33:53:00
Speaker 2
Give me videos. Now, if you have created content that people are searching up, whether it's Instagram, YouTube, whatever, this is where it's going to come up. So the internet is being scraped of information to serve up to you on a platter based on what people.
00:33:53:02 - 00:33:53:28
Speaker 1
are searching for.
00:33:53:28 - 00:34:00:19
Speaker 2
And if you are using AI, you will shortcut your workflow. You will save yourself so much time, but.
00:34:00:19 - 00:34:04:03
Speaker 1
You'll also get so much more.
00:34:04:05 - 00:34:05:11
Speaker 2
Concentrated with.
00:34:05:11 - 00:34:15:14
Speaker 1
Your efforts to become a lot more. Precise in people's problems. Okay.
00:34:15:16 - 00:34:28:08
Speaker 2
So when you understand that, you will find that you won't have page one, page two, page three of Google anymore. It'll just be one page that you scroll down to and.
00:34:28:08 - 00:34:29:19
Speaker 1
Whoever is.
00:34:29:19 - 00:34:31:12
Speaker 2
Using video in their business the.
00:34:31:12 - 00:34:32:16
Speaker 1
Most across your.
00:34:32:16 - 00:34:39:20
Speaker 2
Platforms, that's where you will rank higher. So your ranking is what's so important. And that's why your website.
00:34:39:27 - 00:34:40:29
Speaker 1
Is All Roads.
00:34:40:29 - 00:34:47:07
Speaker 2
Lead to Rome. And I spoke about this in my, previous.
00:34:47:09 - 00:34:49:29
Speaker 1
podcast episodes where your.
00:34:49:29 - 00:34:52:09
Speaker 2
Personal brand and your business brand, you need to go.
00:34:52:09 - 00:34:52:26
Speaker 1
To all.
00:34:52:26 - 00:34:59:02
Speaker 2
Of your platforms. I don't care whether you never use TikTok. Go and claim your business. Name your, your personal name.
00:34:59:07 - 00:35:00:27
Speaker 1
On all of those platforms.
00:35:00:27 - 00:35:01:13
Speaker 2
Update your.
00:35:01:13 - 00:35:02:07
Speaker 1
Bio.
00:35:02:10 - 00:35:09:06
Speaker 2
And then lead back to your website because it will help with your ranking, with your credibility and position your authority.
00:35:09:06 - 00:35:14:12
Speaker 1
Video, you know, look, it is a it is it.
00:35:14:12 - 00:35:17:13
Speaker 2
Is one of the most daunting things for a lot of people that start.
00:35:17:13 - 00:35:18:11
Speaker 1
Out and.
00:35:18:12 - 00:35:19:04
Speaker 2
And.
00:35:19:07 - 00:35:22:06
Speaker 1
You got to get cringy You just got to push through it.
00:35:22:10 - 00:35:29:02
Speaker 2
Get some training, get some coaching. This is why I do this for my content catalyst members is that every.
00:35:29:02 - 00:35:30:06
Speaker 1
Month we don't.
00:35:30:06 - 00:35:48:13
Speaker 2
Just do a one off editing session. It's every month we're looking at editing. Every month I'm incorporating AI into our sessions moving forward. Every single thing that we do is all about how can we leverage AI and video into everything that we do.
00:35:48:16 - 00:35:50:08
Speaker 1
Content marketing is.
00:35:50:08 - 00:35:51:12
Speaker 2
About.
00:35:51:15 - 00:35:55:01
Speaker 1
Sharing what you do that's relevant.
00:35:55:04 - 00:35:57:12
Speaker 2
To people's needs.
00:35:57:15 - 00:35:58:11
Speaker 1
And when you do.
00:35:58:11 - 00:36:00:18
Speaker 2
That, and you share relevant information.
00:36:00:18 - 00:36:02:11
Speaker 1
To people.
00:36:02:13 - 00:36:12:12
Speaker 2
Who are your target audience, this is when you will make a bigger impact over your competitors, because when it comes to them actually needing what you have to offer.
00:36:12:14 - 00:36:13:01
Speaker 1
If you're top.
00:36:13:01 - 00:36:18:13
Speaker 2
Of mind and you're relevant to them, and you create content that connects.
00:36:18:13 - 00:36:20:22
Speaker 1
With them and they feel heard.
00:36:20:22 - 00:36:23:02
Speaker 2
And they see you, they feel seen by.
00:36:23:02 - 00:36:23:19
Speaker 1
You.
00:36:23:19 - 00:36:45:25
Speaker 2
And when it comes to video, showing your face will always be my preference. I know there's a lot of talk at the moment of doing, faceless videos and things, but if you have a personal brand and you want to create connection and community, then showing up and sharing what you do and having conversations online is still one of the most powerful things apart from standing in front of somebody.
00:36:45:25 - 00:36:46:01
Speaker 1
get.
00:36:46:01 - 00:36:47:28
Speaker 2
A content marketing strategy if you don't.
00:36:47:28 - 00:36:48:14
Speaker 1
Have one.
00:36:48:16 - 00:36:58:00
Speaker 2
I am doing an in-person workshop on the 9th of July. here in the Hunter Valley. And then after that, I'll be doing a series of.
00:36:58:00 - 00:36:58:27
Speaker 1
Webinars.
00:36:58:27 - 00:37:03:12
Speaker 2
Go and check out, perplexity AI because it is such a powerful tool.
00:37:03:12 - 00:37:06:20
Speaker 2
video and AI is the way of the future for businesses.
00:37:06:21 - 00:37:16:26
Speaker 2
And that's what I love. It can say it has already saved us so much time. And I think about all that, how long it used to take us to do what we can do in, you know, hours. Not days.
00:37:16:26 - 00:37:19:15
Speaker 1
Now, it's such a huge.
00:37:19:15 - 00:37:24:05
Speaker 2
Benefit for the small business owners when we are short on time. So lean into it. Embrace it.
00:37:24:06 - 00:37:25:03
Speaker 1
You can do it.
00:37:25:05 - 00:37:31:15
Speaker 2
We got this until the next episode. Thanks for tuning in. Bye.
