00:00:00:00 - 00:00:24:11
Speaker 1
I recently did a survey poll inside a few business Facebook groups to get a better understanding of what people are currently struggling with. As I'm putting together a webinar series on content marketing to help people get unstuck. So the there were six options in the poll to choose from, and the top three came in at repurposing content using AI to create content and editing.
00:00:24:13 - 00:00:35:08
Speaker 1
So in this episode of Content Catalyst, I'm going to share with you my ultimate guide to repurposing content for business growth and maximize your content return on your investment ROI.
00:00:36:00 - 00:00:59:27
Speaker 1
So content repurposing is where we take a piece of content that you've already created. You know, it might be a blog, it could be a podcast, it could even be a webinar. Social media, video. And we transform it into different formats and we distribute it across various platforms. So for example, we might take a video and then we create a shorts of that, long form video.
00:01:00:01 - 00:01:22:23
Speaker 1
And then we might also create a blog out of it. You get what I'm saying. Okay. So why do we want to repurpose content? Well started. It saves us time and effort. Creating quality content does take effort and it does take time. As I mentioned in my previous podcast is, you know, I shared ten ways on how you can promote your business for free.
00:01:22:25 - 00:01:26:19
Speaker 1
The investment that you need to make, however, is your time.
00:01:26:19 - 00:01:37:14
Speaker 1
what we want to do is be as efficient as we can with our time. So this is why having a strategy, a content marketing strategy, will help you be able to, repurpose content.
00:01:37:19 - 00:02:14:04
Speaker 1
Because what we want to do is be strategic in what content we get. So I look at creating quality evergreen content and then I look at creating seasonal content. So let's break that down a little bit further. So evergreen content is where you have a well-researched, topic for your business, for your industry that people need. And an example of that is, on YouTube, you can go on to YouTube and a lot of good creators that make quality content say that they get views on their how to videos three years down the track.
00:02:14:07 - 00:02:42:09
Speaker 1
So that's why I'm saying whenever you start with a good pace of researched content, it's easier to be able to repurpose that down the track. Now there's also different formats of content as well. So let's say we're talking about photos. If you have photos, for example, you've got a good photo library of assets. It makes it so much easier to create thumbnails for your videos to be able to, you know, make a landing page for your website.
00:02:42:12 - 00:03:06:24
Speaker 1
So we've got photography then we have videos now videos, obviously, you know, my passion and my specialty. And one of the things about videos is it will help you be able to bring to life what you do. And I will repurpose content from three years ago. And that's what I mean about getting really good evergreen B-roll content.
00:03:06:25 - 00:03:26:04
Speaker 1
if we're talking about video, I look at B-roll video and then I look at talking head video April. And so with when you are doing interviews, for example, or you're doing talking head videos, if you have good generic information, you can snippet that information up and remix that content to create a new video.
00:03:26:08 - 00:03:48:20
Speaker 1
You can also use it for a voiceover and overlay some B-roll video. So B-roll video is essentially video of people, places, and product. And essentially it's you showing what you're doing. And if you look at any TV show or movie, you'll see that they will have somebody talking underneath and they'll cut to a different shot every 2 to 3 seconds.
00:03:48:21 - 00:04:15:20
Speaker 1
Okay. And that's them overlaying B-roll over the commentary of what they're, talking about. So we've got video. Then we have written format of content. So if you have, say, a blog, it might have started with having a book. And if you've got a book, it'll have chapters in it. So your book you can break down into different, blogs essentially and be able to repurpose that.
00:04:15:26 - 00:04:41:21
Speaker 1
So then you've got written content. To me, having a good content library allows you to use the written, image and video content and be able to repurpose it many, many different ways. So let's look at a strategy, for example, when we have evergreen content, as I mentioned before, you're going to plan that. You're going to batch up that content.
00:04:41:21 - 00:05:03:13
Speaker 1
I have batch days where I will go, here's the content that I need for day to day things. If I've got a, a launch of a campaign or I've got, a new product release, then I'll do up a big batching day. But I'll also also be aware of how can I make it seasonal for that particular campaign, and how can I also get evergreen content?
00:05:03:16 - 00:05:28:13
Speaker 1
And I did a, a content day, last week. And that was a bit of both. So we got talking head video and then we also got, B-roll clips and images as well. So then we look at seasonal content. So seasonal content is for example when you have say a some campaign coming up, you're going to have talent dressed differently for your clips.
00:05:28:13 - 00:05:43:14
Speaker 1
If you're doing video or photography, then say if you're doing winter. So the difference between a seasonal campaign is you dressed appropriately for that and all the messaging is typical around it. So for example, if I was a winery and I'm talking about,
00:05:43:14 - 00:05:50:27
Speaker 1
hot sunny days or by the pool, that's going to be more like relevant to content in summertime.
00:05:50:29 - 00:06:15:17
Speaker 1
However, if I was talking about a nice, warm, big, rich red by the fire, obviously that's going to reflect the season of winter. So if we were looking at other seasons to do with clothing or, food, for example, that's all relative as well, that you could take through the seasons, because if you were doing a cooking segment, you might have different recipes representing
00:06:15:17 - 00:06:18:13
Speaker 1
the seasonal ingredients at that time.
00:06:18:15 - 00:06:47:02
Speaker 1
So that's the difference. When we start with having seasonal versus evergreen content, we look at batching days. We look at how we can batch up that content, to do a little bit of both. Essentially. Now when you get that content, it is really important to then organize that content. So it's easy to go back to. I have on my phone a lot of videos and photos, but I organize them into albums, so it makes it really easy for me to pull out content three years ago, and I do.
00:06:47:04 - 00:07:08:02
Speaker 1
I do that all the time, in fact. So these are some of the ways. But if we look at our strategy in the beginning, I always know coming into the month what I'm actually going to be talking about. So, for example, Inside Content Catalyst, which is my, Marketing Hub membership this month, we're talking about building a content library.
00:07:08:06 - 00:07:36:11
Speaker 1
So the types of, content that we're talking about is how to build your assets, repurpose content, the tools that you need to do that, and also B-roll, because B-roll will help extend the life of whatever content that you've got. And B-roll, as I mentioned, this video of people, places and product. So if we are looking at, saving time and effort, we want to be able to look at our, content categories.
00:07:36:13 - 00:08:04:00
Speaker 1
Now, as I mentioned, I have an overarching topic every month that I focus on. And then I have the subcategories, which I just explain then. So then once you have these subcategories, I have four of those subcategories. That's a content, hero piece each week. Then if I've got a good B-roll library, I can then pull out those assets to help with, promote that hero piece of topic that I'm talking about.
00:08:04:00 - 00:08:23:02
Speaker 1
in this instance, this podcast is actually about repurposing content. So I'm going to go back into my content library. And I'm I'm going to look at what would represent that. It might represent me actually, showing me taking videos. It might show me on the computer, it might show me filming things and editing things.
00:08:23:04 - 00:09:02:00
Speaker 1
And that would demonstrate, me repurposing content. And then I can push that out across various platforms. But again, let's look at the strategy on how we do that, because a lot of the time people will go, well, how how do I, you know, get that blog and turn it into this and keep it consist? Because the thing about repurposing content is that I can go into my, my phone and I can look at reels from Instagram that I've already edited, but I know that I want to refresh that with a different, hope the starting part of it or a different end screen, because I'm gonna use it for a different product.
00:09:02:02 - 00:09:16:06
Speaker 1
So because I edit out of the apps I editing, it means that I've already got that footage in Cap Cut and I can just go in, change up a couple of clips, change up the headline and the text on there, and then all of a sudden I've got a brand new video.
00:09:16:06 - 00:09:21:03
Speaker 1
the other thing about repurposing content, it helps you reach a wider audience.
00:09:21:06 - 00:09:32:01
Speaker 1
So if we look at, Google's 711 four rule and I've spoken about this in previous podcasts, that essentially is the modern buyer journey.
00:09:32:01 - 00:09:46:27
Speaker 1
so Google did a step of research about the modern buyer journey of how to turn a stranger into a buyer and what that journey looks like. And essentially it takes about seven hours of content that they research across 11 different platforms.
00:09:46:29 - 00:10:13:11
Speaker 1
And that could be your blogs, could be your website, it could be, your social media and across four different locations. So it could be a recommendation. It could be then coming to see you personally. It could be from a review, and it could be from your email that you've sent out, for example. But essentially those key elements of that demonstrate that people will look in more than one place.
00:10:13:14 - 00:10:38:23
Speaker 1
So when people look in more than one place, it's really important that you think, how can I extend my message across different platforms? Because people learn different and people will absorb information differently as well. So, for example, they might have an interest when they see an Instagram reel or listening to a podcast, but then you get an email that you send them and then with more information.
00:10:38:23 - 00:11:03:26
Speaker 1
And that sparks a curiosity. And then it might be an Instagram Live that you've done that goes into a little bit more detail again. And and then from there it only takes that one post or that one, blog or whatever it is that they've gone in that little bit more detail, a could be reviewed the different from someone or recommendation.
00:11:03:28 - 00:11:30:02
Speaker 1
And that's the difference of when they've actually converted. So this is why it's important to look at taking your content, repackaging it in different ways. Because we we learn differently as well. And especially we take in information differently on different platforms. So for example, LinkedIn, if you're on LinkedIn, the research shows that you're more than likely going to be in a business headspace.
00:11:30:09 - 00:11:54:22
Speaker 1
You're not going to go in there at 10:00 at night and scroll for entertainment. You're going to go onto TikTok for that. So having content appropriate, for each format is so important as well. So when we do that and we redistribute that information across the different platforms, it will also help boost our engagement and our SEO. So our discoverability is dependent.
00:11:54:22 - 00:12:24:10
Speaker 1
And this is the thing I talk about with Google at the moment. They're changing how you get found. Your discoverability is changing. And this is why I talk about video so much, because with AI technology, we are ChatGPT. We've perplexed the AI. These programs, AI programs are scraping the internet for the information, and the more places that you come up, the more high you will rank and increase your credibility.
00:12:24:12 - 00:12:54:18
Speaker 1
So therefore, if you are across, you know, ten different platforms with your information consistently, you get to rank higher. And so the other thing to note, when you have content, whether it's written content or visual content or talking head video content is knowing your keywords. And you go, but if I've got B-roll, for example, and I'm making a video on Instagram, a reel, how do I get my keywords in there?
00:12:54:18 - 00:13:20:19
Speaker 1
Well, that comes down to how you use your text on screen. And it also, impacts, what you write in the captions, because these days, the algorithms are so smart, they scan your video if you're talking, if you've got a talking head video, you the algorithm, you don't even need text on screen. It will literally scan what you say in the video and interpret that and look for those keywords.
00:13:20:21 - 00:13:50:13
Speaker 1
Now, of course, the more you add with, titles and headings, it will help your audience, but not the algorithm necessarily. Okay. So it'll improve your discoverability and it will help you target your audience and will also boost your engagement because you're achieving a bigger presence and ranking across, different platforms. The other thing about what I'm going to share with you in my checklist on how I repurpose content is consistency.
00:13:50:15 - 00:14:21:06
Speaker 1
And the reason why I say this is because if I am disciplined enough to sit here and record this video podcast right now, I know that if I just do one 20 minute video a week. I have over two hours of content that I can create from that 20 minute video. And if we go back to Google 711 full rule of needing seven hours of content for people to consume, I'm going to get to that mark in under a month to turn a stranger into a buyer.
00:14:21:09 - 00:14:32:05
Speaker 1
So being consistent is probably the biggest downfall that we all have. And being consistent is the most important thing to keep you relevant and top of mind.
00:14:32:05 - 00:14:48:10
Speaker 1
you know, I get asked about quality over quantity. Doing what I'm about to share with you will help give you quality and quantity. So one of the things that we want to also look at as well is identifying your high performing content already.
00:14:48:10 - 00:15:15:12
Speaker 1
So you know how to what is resonating with your audience. So the best thing to do is go back into your analytics. Now if you've got a, social media scheduler, for example, like Vista Social, I know metric calls got a good one. I use Vista Social. It's got a really in-depth scheduler and reporting, putting it so I can actually put in my competitors and see what they're, ranking for in their top videos as well as my own.
00:15:15:15 - 00:15:35:18
Speaker 1
So if you go into your Instagram insights or your meta insights, it will reveal a lot of information. If you have a podcast going to Apple Podcast and look at your metrics in there. YouTube has phenomenal metrics. And what I say is that sometimes and this comes back down to repurposing content.
00:15:35:18 - 00:15:41:03
Speaker 1
if you recorded something really, really good a year ago and it was your biggest,
00:15:41:03 - 00:15:51:11
Speaker 1
ranking podcast, as in, it got the most downloads I would look at, how can I get in that podcast, that topic and repackage it.
00:15:51:14 - 00:16:17:18
Speaker 1
I would give it a new heading. I would give it a little bit of a refresh and breathe new life into it and record a new version of it because you knew it resonated with your audience. There was something in that piece of content that you shared in your podcast that was relevant to your audience, and when you know that, that's when the power becomes really, potent of you being able to connect with your community.
00:16:17:20 - 00:16:43:21
Speaker 1
So the other thing is I mentioned just briefly before about the difference between having appropriate content for each platform you want to be thinking about. You know, a piece of content on LinkedIn is going to be different to what you would share on TikTok, and it's just about understanding each of those platforms to create relevant information. For example, YouTube is all about creating how to videos a lot.
00:16:43:22 - 00:17:05:14
Speaker 1
It's it's I laughed about this with a friend of mine recently of going, you know how men don't like asking for instructions? Well, YouTube is the place that they go to to get instructions so they won't read the instruction manual, but they will type into YouTube how to. Okay, so, and there's nothing wrong with that. That's the power of YouTube.
00:17:05:17 - 00:17:22:11
Speaker 1
and it's and then I was talking to a business woman about this and she goes, oh, I'm never on YouTube. And I went, okay, we started talking about something. And she goes, yeah, actually, I was on YouTube and I research that. I'm like, exactly. So YouTube has incredible insights, but it's a really powerful research how to
00:17:22:11 - 00:17:22:27
Speaker 1
platform.
00:17:23:03 - 00:17:28:29
Speaker 1
So if you are creating your hero piece of content, then think about how does that,
00:17:28:29 - 00:17:50:09
Speaker 1
become a how to helpful piece of content for your audience? you automation tools. Automation tools, really powerful for consistency. And it's really powerful for you to, you know, be able to save a lot of time essentially. And it will also help you to be able to look at the tasks that you don't need to be doing.
00:17:50:11 - 00:18:24:17
Speaker 1
So it helps you look at the tasks that you can outsource to your team to a VA, for example. And once you have a system in place and I'm going to share that system with you in a minute, then you'll see why you then only need to do the, you know, the showing up for code, the video. And that is what is I call the golden goose content and say, you know the topic, you research it based on your audience and your business goals, and then you turn up, record the video podcast and then hand it over to your team to, to repurpose and redistribute.
00:18:24:20 - 00:18:48:27
Speaker 1
Okay. So once you and I'm going to share with you my automation tools as well. Okay. So the other thing in repurposing content to consider is I mentioned it before is having a strategy, but also a plan. So I have a 12 month planner and each month I have my hero topic. So for example, last month we were talking about personal brand and talking on camera.
00:18:49:00 - 00:19:27:12
Speaker 1
This month is about content library and B-roll. So each month is different topic. And then I create content based on that one. Here a topic. And then I also break it down into the subcategories from there. So for subcategories of that hero piece of content will give you content for the whole month. And when I say give you content, I'm talking about if you want to grow your business, if you want to maintain your business, then turn up once a week on Instagram and post to Canva while you do you.
00:19:27:14 - 00:19:53:06
Speaker 1
But if you want to actually grow your business, you need to be putting out quality content and a lot of it consistently. And this is why I'm sharing this with you so you don't get overwhelmed on how to do this. So let's look at what I, my my breakdown. And I'm going to share with you my strategy on how and my workflow and my tools and how I do this.
00:19:53:06 - 00:20:16:22
Speaker 1
now you can turn a blog into a video or an Instagram post. I like to work on a system that not only maximizes my time, but it also amplifies my message. So here is my workflow on how to take that. Here I topic for the month and break it down into four subtopics and then be able to distribute it across different platforms.
00:20:16:25 - 00:20:35:25
Speaker 1
So as I mentioned, my hero topic for the month is Content Library, and my four subtopics under Content Library. B-roll, repurposing, content editing and remixing that content and batching days. So that's what I'm essentially going to talk about each week.
00:20:35:25 - 00:20:41:00
Speaker 1
this is my workflow that I work on. I start with what is my lead magnet?
00:20:41:00 - 00:20:46:29
Speaker 1
so my lead magnet for this podcast, is I have a repurposing checklist guide that you can get.
00:20:47:01 - 00:21:16:00
Speaker 1
So that's going to take you to my website. And you're going to get a valuable information. And then I can stay in touch with you and share other valuable pieces information. So I already know that those topics I've researched and I actually go over to perplexity, I and I will research further repurposing content. I went over to perplexity, went before I wrote this, the outline for this podcast, and I typed into perplexity ai.
00:21:16:00 - 00:21:16:19
Speaker 1
I
00:21:16:19 - 00:21:17:18
Speaker 1
asked it
00:21:17:18 - 00:21:33:10
Speaker 1
Okay, I'm writing a podcast outline for, Content Catalyst podcast about repurposing content. And I want you to provide five different options for a compelling hook based on my ideal avatar and my offer.
00:21:33:10 - 00:21:40:08
Speaker 1
and then provide an outline of what I can cover addressing those pain points. So that's what I typed into perplexity.
00:21:40:10 - 00:22:07:20
Speaker 1
So then it gave me a list of compelling hooks, and then it outlined, the pain points of my avatar in regards to, repurposing content. So I asked it also, what are people looking up in online regarding repurposing content? And basically when I ask that question, it scans the whole internet looking for what people are typing in.
00:22:07:22 - 00:22:26:09
Speaker 1
So then I've then got all the things that it's actually like what people are typing into Google to do with repurposing content. Now. Then I will actually go over to, Google and I will actually put in repurpose. And I'm doing this as I'm speaking to you, repurposing content.
00:22:26:09 - 00:22:44:12
Speaker 1
when you Google something, it'll give you the explanation of it, but then it'll, show you people also ask, this is a really powerful, tool for you to use and to give you insights into what people are asking.
00:22:44:15 - 00:23:08:24
Speaker 1
And I know people talk about into the public and then that Google is just next level because it tells you exactly what they're actually typing in. So this is what people are asking. What is an example of repurposing? Is repurposing content illegal? It's interesting only if it's other people's, content and you're not crediting them. and it's copyrighted.
00:23:08:27 - 00:23:28:06
Speaker 1
what is repurposing other people's content? What is the best app for repurposing content? So they are the questions that people are asking me. What if I actually click on one of those things? It'll give me, a little bit more information as well. So how do you repurpose one piece of content? When I click on, one of the drop downs.
00:23:28:09 - 00:24:02:13
Speaker 1
So going into Google is one of the biggest, helpful tools that I find when I'm researching my content. I then go over to YouTube and I'll go to YouTube and I'll type in repurposing content. I'll look at the creators at the top, creators in the videos that come up, and I'll look at what their hooks and the headlines are, and then I look at what are the highest viewed videos, in that topic based on perplexity, Google and YouTube, I've got a pretty good idea of what resonates.
00:24:02:16 - 00:24:27:18
Speaker 1
Now. If you look at other creators, like I think of diary of a CEO, Steve Bartlett, he's podcast, for example, he's video podcast. They will test, 100 thumbnails, before they release something to make sure that they're on point with the topic that they, put out. So that's why I asked perplexity. Give me five compelling, hooks based on what people are searching.
00:24:27:20 - 00:24:49:17
Speaker 1
So that's number one. First thing is, first of all, I should say no, no, wait. Your offer is know what your lead magnet is. And, And the lead magnet is, where do you want people to go at the end of my video podcast? what do you want them to do? How can you help them? How can you give back value so they can work more with you?
00:24:49:20 - 00:25:12:21
Speaker 1
It's not about I'm not sitting here going, I'm just giving out a lead magnet. I don't even like that word lead magnet, but that's what people call it. for reference. But I want to be able to share information with people. That's valuable. And the more I do that, then the more I guess you're going to become familiar with me and then feel like, yes, I'm the person that you want to work with.
00:25:12:23 - 00:25:22:02
Speaker 1
That's essentially what you want in your funnel process. Okay, so then I go once I've researched my hook and my headline and my topic,
00:25:22:02 - 00:25:38:09
Speaker 1
Then I write an outline. And then when I write that outline, I will read through it. And so I'm not reading a script essentially, but it's just my points, my bullet points of what I want to, cover in my topic for my video podcast.
00:25:38:12 - 00:25:57:17
Speaker 1
Okay. So once I do that, then I'll go on record. So I'm going to record, I don't know, I like to say I aim for 15 minute podcasts, but once I start talking on a topic that I'm really passionate about, I sometimes go really deep, and can talk to that 30 or 40 minutes on it and have to, you know, stop myself.
00:25:57:17 - 00:26:17:16
Speaker 1
So, you know, aim for wherever where you think that your audience is relevant and whatever the information is relevant, what you've got to talk about, don't just rabbit on for the sake of rabbiting on. Okay? So, we're going to go over and record our video. Now. I use StreamYard and I have played around with different programs and different ways of recording.
00:26:17:21 - 00:26:41:08
Speaker 1
I've used zoom, I've used Riverside, I've used StreamYard, and, I've circled back to StreamYard. And the reason why I have is because not only can I record my video podcast out of here, I can also record, live streams out of here and I can, you know, distribute information, across, you know, six different platforms as if I want to go live.
00:26:41:11 - 00:27:06:15
Speaker 1
but I can also, do other segments and things in StreamYard. I can edit inside StreamYard, I can edit this video podcast inside, and I can actually create short clips as well because they have a repurposing, option now. So these are the things. And also with StreamYard, it's easy to download the information. I think Riverside for me was a little bit clunky with having to download.
00:27:06:15 - 00:27:36:09
Speaker 1
There was like about three steps to download things. It was annoying. I just want to press a button, get the information. Okay, so StreamYard, I record my this video podcasting out of that. I then get my video, I download it, I don't edit inside StreamYard. I like to use a bit more advanced editing. So if you're not used to editing, StreamYard has got a really nice basic snip out the ends and off you go.
00:27:36:11 - 00:27:59:13
Speaker 1
But if you want a bit more advanced editing, I use Premiere Pro in saying that I have, because Inside Content Catalyst membership is I'm teaching people how to edit, and I want to be able to give them programs that are intuitive and user friendly. So Cap Cut is what I use on my phone. However, it's got a desktop editor.
00:27:59:15 - 00:28:23:29
Speaker 1
So in the weekend I spent the weekend just deep diving the rabbit hole of cap cut on the desktop, understanding, you know, how to best use it so I can, you know, share and train other people in how to use it as well for their editing. And it's such a great program. They have updated so many things in it, and I'm going to do a whole series on cap cut, in another video podcast.
00:28:23:29 - 00:28:45:15
Speaker 1
But for this instance, now that's what I'm editing. I'm going to edit this video podcast in there actually. And so it will transcribe the information. So will StreamYard. By the way, most programs now will, transcribe edit. So you can edit using the transcription the words and it also give you shorts and you know short clips as well.
00:28:45:18 - 00:29:11:17
Speaker 1
However I like the bells and whistles that I can get with cap cut because I can put my intro music on the beginning in the end, and I can faded in and fade it out and put in cutting and just do more editing. So that's why I edit out of StreamYard. So we've researched, we've recorded the video, we've taken that, we've downloaded the video and we've uploaded it into Cap Cut.
00:29:11:19 - 00:29:34:08
Speaker 1
We edit that video and then once we do that, we're going to download it in a horizontal version. And that's the full video podcast. And I'm going to download three files out of CapCut I'm going to download my mp4, I'm going to download my MP3, which is my podcast, and then I'm going to get the transcription. So I'm going to head over to perplexity AI.
00:29:34:08 - 00:29:58:24
Speaker 1
And I'm going to ask perplexity to, I'm going to upload the transcription, and I'm going to ask it for show notes and a times like timestamps with the chapters. So it will take that transcription and it will, analyze all the information out of it, and it'll give me show notes with the chapters that I can then upload, input into YouTube for my podcast.
00:29:58:26 - 00:30:16:08
Speaker 1
It's amazing. I was in a masterclass recently and somebody said, I use this program, that program in this program. And I'm like, you know, it's too many programs. I like to keep simple. I like to keep things nice and simple and efficient. And if I can use this program and that, then that's what I'm going to do. Okay.
00:30:16:08 - 00:30:37:20
Speaker 1
So then what? I mean, perplexity with that. transcription. I'm going to ask it to write out my blog. And I've already pretty much written my blog with my outline in the transcription. So it's I've trained it to be able to use my language and write out the blog. Then I'm going to write. I'm ask it to also give me an email outline.
00:30:37:23 - 00:31:01:13
Speaker 1
So then while I'm doing this, I'm going to head over to YouTube. I'm going to upload that mp4 into YouTube with the show notes and my call to action taking it through. And that link is going back to my website with my lead magnet, which in this case it's going to be my repurposing guide. I'm going to go over to Kajabi because that's where my website is hosted, and I'm going to upload the podcast.
00:31:01:13 - 00:31:35:16
Speaker 1
So the MP3, so the mp3, clip of the video podcast, and I'm going to upload that into, Kajabi again with the show notes and the call to action while I'm in, I'm also going to upload my blog into Kajabi. while things are uploading, I actually head over to Canva and I'll create my thumbnails. So because again, I have templates for everything, it's really easy to write the title and edit, put in a new image and everything on there.
00:31:35:18 - 00:32:02:28
Speaker 1
and then while everything is uploading, I'll put it into in my blog. Now in Kajabi, you can actually upload a video into your blog. It's something that I'm testing, and a reason why I'm testing it is because I do want people to go to YouTube to build my YouTube channel. However, I also am testing whether it's with for ranking purposes and for people rating it to see the video clip as well.
00:32:02:28 - 00:32:30:22
Speaker 1
So that's what I'm testing at the moment, whether I include it there or not or take them to YouTube, but it Kajabi does have that feature. If you have, let's say a WordPress website, put your blog on there and definitely embed your video for sure. so next step in a download my short clips. So in, cap cut, it has a really, really good short clip maker.
00:32:30:22 - 00:32:54:27
Speaker 1
So that video that's now edit it Captcut. edited 20 short clips for me the other day. 20. That's just like wow. So that's like a whole month's worth of reels. Okay. Now I'm not going to use all of those clips. I'm going to pick the best out. So I would probably pick out about five clips. you can actually go in and edit the information.
00:32:55:00 - 00:33:14:06
Speaker 1
Now, I know a lot of people are using opus, Clip and Munch, but again, I'm trying to cut back on all my subscriptions, and if I'm already a pro user of cap cut, which I am, I'm like 15 bucks a month. Thank you. I'm not paying $50 for descript and or things. I'm just going to keep it in one place.
00:33:14:08 - 00:33:36:06
Speaker 1
All right, so we got my short clips, create an email. I'm going to head to LinkedIn, upload my, blog to the newsletter as an article. And then I'm going to head over to Vista Social, which is my scheduler, to schedule out the posts and the short clips, I'm going to head over to Instagram Stories. I'm going to share a video, of what the podcast is about.
00:33:36:06 - 00:33:58:17
Speaker 1
So that would just be me talking to camera, going, I've just uploaded a podcast and it's about blah blah, blah, repurposing content. I would then do a screen record of the podcast when it's live, and I would also use that as a story with the link back to the hey, you know, click here to listen. I would then go live and tell people what the podcast is about.
00:33:58:19 - 00:34:23:27
Speaker 1
So just to recap, oh, that's a lot, isn't that it feels like a lot. But when you have the checklist to do it all, it's actually really simple. Okay. So the five tools. So to do all of this I have five tools that I do it all. So perplexity AI that replaces ChatGPT for me. StreamYard that is where I record everything.
00:34:23:27 - 00:34:50:08
Speaker 1
Cap cut is where I edit everything. Canva is where I do them on visual creation, and Vista Social is where I do all my automation scheduling. So those five tools, my pick after experimenting with lots and lots of programs. Okay, so if I do all of that and I can do that, you know, like I said, I've created a 40 minute video right now.
00:34:50:10 - 00:35:13:16
Speaker 1
I think it's probably half now. but essentially that's going to give me two hours of content and that's, 20 pieces. I can create at least 20 pieces of content across ten different locations. Now, if you would like to get my repurposing guide I will put that link in the show notes and, tag me on Instagram because I'd love to know.
00:35:13:16 - 00:35:32:16
Speaker 1
Has this been helpful for you? And if you'd like to know more. Also head over to my website. Content catalyst is my membership and this is where we deep dive how to edit, how to repurpose content, and how to create content. for your business growth. Thanks for listening. Until the next episode.
