Long form vs Short form content #33
Long-Form vs Short-Form Content: Which Drives Better Results?
Deb Szabo is a marketing strategist and video coach and discusses the pros and cons of long-form and short-form content, helping business owners decide which strategy is best for their business.
## Timestamp Chapters
00:00 - Introduction and free video challenge invitation
01:15 - Defining long-form and short-form content
02:30 - Pros of long-form content
10:30 - Cons of long-form content
13:00 - Pros of short-form content
15:30 - Cons of short-form content
18:45 - Quality vs Quantity: Finding the right balance
Key Takeaways
- Long-form content enhances discoverability and has a longer shelf life
- Short-form content can provide massive reach and is easier to produce
- The ideal strategy often involves a balance of both long-form and short-form content
- Consider your business model and goals when choosing between content types
Resources Mentioned
- Perplexity AI
- ChatGPT
- Google's 7-11-4 rule for content consumption
- Content Catalyst Blueprint
This episode is for you if you're interested in
Marketing strategy, video coaching, content creation, SEO, search engine optimisation, social media marketing, thought leadership, content distribution, content repurposing
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