Marketing Trends in 2025
10 Game-Changing Marketing Trends That Will Transform Your Business in 2025
The marketing landscape is evolving at lightning speed, and if you're feeling a bit overwhelmed, you're not alone! As someone who's been deep in the trenches of digital marketing, I've seen firsthand how rapidly things are changing – especially since ChatGPT burst onto the scene just 14 months ago.
The AI Revolution in Marketing
The New Normal: AI-First Approach
Gone are the days when AI was just a word. In 2025, successful businesses will need to embrace an AI-first approach across all their marketing operations. I've transformed my own workflow using AI assistants for everything from campaign planning to analytics, cutting down tasks that used to take days into mere hours
Voice Marketing Takes Center Stage
Remember when "Just Google it" was the go-to phrase? Well, get ready for a voice-activated future. Consumers are increasingly using voice commands to find restaurants, plan trips, and make purchasing decisions. This shift means we need to completely rethink our SEO strategies
The Visual Revolution
Virtual Reality: The Next Frontier
While VR might seem intimidating now, it's set to revolutionise how brands create experiences. Start thinking about how your business could leverage VR to create immersive customer experiences
Short-Form Video Dominance
Video content, especially in short form, continues to reign supreme. My recent campaigns have shown that short-form video content doubles the reach compared to static posts. Recently LinkedIn launched a video feed available at the moment on mobile view and is encouraging creators to share short form video.
Linkedin editor, Brendan Wong reached out to me and suggested keeping videos to under two minutes, filmed in vertical (9:16) and accompanied by a post with insightful text about the video.
Youtube has just extended their Shorts to 3 minutes. This is not to say ignore long form content, quite the opposite. What I mean, if you're just posting static images as your content strategy. Then I highly recommend incorporating video into your mix.
The Human Touch
User-Generated Content (UGC) Rise
UGC is becoming more and more important with the rise of ai and faceless videos. We crave authentic marketing. AI search engines are increasingly pulling data from platforms like TripAdvisor and Reddit, making customer reviews and experiences more valuable than ever.
Micro-Influencer Magic
The days of needing millions of followers are over. In 2025, nano and micro-influencers with an engaged niche audience will drive more authentic connections and better results for brands.
What to do next?
Watch my FREE AI video training to learn how to create custom AI prompts and leverage voice search optimisation. Get started now to prepare your business for 2025
This blog is for you if you're interested in:
- Digital Marketing Innovation
- AI Marketing Tools
- Content Strategy
- Business Automation
- Social Media Marketing
- Video Marketing
- Marketing Technology
Work with Deb Szabo
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