The Blog
Make Your Videos ADDICTIVE: Proven Formats for Binge-Worthy Content
Creating memorable, binge-worthy content isn't just about having great ideas - it's about developing consistent, recognisable formats that keep your audience coming back for more.
Understanding Content Formats
Two primary...
How to Create Binge-Worthy Video Series: A Content Creator's Guide to Repeatable Formats
Creating engaging video content that keeps viewers coming back for more isn't just about hooks and consistency. It's about developing a strategic approach to your content that makes you instantly recognisable...
Video consumption continues to dominate online activity, with platforms prioritising video content more than ever.
In 2025, video marketing has become the cornerstone of successful digital marketing strategies. With 82% of global internet traffic now being video content, businesses must...
Storytelling: Key to Effective Communication in Business
In today's content-saturated business landscape, authentic storytelling has become more crucial than ever. A recent conversation with Amber Daines, an award-winning journalist turned communications expert, revealed powerful insights about...
10 Game-Changing Marketing Trends That Will Transform Your Business in 2025
The marketing landscape is evolving at lightning speed, and if you're feeling a bit overwhelmed, you're not alone! As someone who's been deep in the trenches of digital marketing, I've seen firsthand how rapidly things...
Plan Your Best Year Yet: Strategies for Business Success in 2025
As we approach 2025, I've been reflecting on this year's achievements (and failures) to set the stage for an incredible year ahead.
As a marketing strategist and video coach, I've learned that success comes from careful...
Have you begun planning for 2025?
As we approach the end of the year, many of us begin to wind down for the festive season. However, in Business this is the prime time to plan for the following year.
Here is my checklist for a solid Marketing Strategy for 2025
- Review and Reflect: Before...
5 Compelling Reasons to Embrace Long-Form Content in Your Marketing Strategy
It's easy to assume that short-form content is the only way to capture your audience's attention. However, long-form content still holds significant value for businesses looking to establish authority and drive results....
