10 Game-Changing Marketing Trends That Will Transform Your Business in 2025

The marketing landscape is evolving at lightning speed, and if you're feeling a bit overwhelmed, you're not alone! As someone who's been deep in the trenches of digital marketing, I've seen firsthand how rapidly things are changing – especially since ChatGPT burst onto the scene just 14 months ago. 

The AI Revolution in Marketing

The New Normal: AI-First Approach
Gone are the days when AI was just a word. In 2025, successful businesses will need to embrace an AI-first approach across all their marketing operations. I've transformed my own workflow using AI assistants for everything from campaign planning to analytics, cutting down tasks that used to take days into mere hours

Voice Marketing Takes Center Stage
Remember when "Just Google it" was the go-to phrase? Well, get ready for a voice-activated future. Consumers are increasingly using voice commands to find restaurants, plan trips, and make...

Plan Your Best Year Yet: Strategies for Business Success in 2025

As we approach 2025, I've been reflecting on this year's achievements (and failures) to set the stage for an incredible year ahead.

As a marketing strategist and video coach, I've learned that success comes from careful planning, adaptability, and an understanding of your business lifecycle so you know where to focus your marketing activities. So how you can plan your best year yet for your business?

Reflect and Learn from the Past

Before we leap into planning for 2025, it's crucial to take stock of the year that's ending. Ask yourself:

- What were your biggest achievements?
- Which offers were most profitable?
- What lead generation strategies worked best?

For me, launching Content Catalyst membership was a major highlight. It not only allowed me to create a connected community but also provided valuable insights for future service and product development.

Understanding Your Business Lifecycle

Your...

Have you begun planning for 2025?

As we approach the end of the year, many of us begin to wind down for the festive season. However, in Business this is the prime time to plan for the following year.

Here is my checklist for a solid Marketing Strategy for 2025

1. Review and Reflect: Before you begin mapping out the year, take sometime to review 2024. What worked? What didn't?  Ask yourself: What worked and what can I do better?
2.  Goal Setting: We're talking measurable, aligned goals across your business, marketing, and content efforts. Ask yourself: What do I want my business to look like?
3.  Know Your Audience: Are you attracting your dream clients or just anyone with a wallet? Get crystal clear on who you want to work with. It's time to review your buyer persona. Ask yourself: What type of clients or customers do I want to attract?
4.  Scope Out the Competition: What's everyone else up to? More importantly, where are the gaps you...

5 Compelling Reasons to Embrace Long-Form Content in Your Marketing Strategy

It's easy to assume that short-form content is the only way to capture your audience's attention. However, long-form content still holds significant value for businesses looking to establish authority and drive results. Here are five reasons why you should consider incorporating long-form content into your marketing strategy: 

1. Enhanced Discoverability

Long-form content significantly boosts your discoverability on search engines and AI-powered platforms. With more information packed into your content, search engines and AI tools like ChatGPT and Perplexity AI have more material to crawl and index. This increases the likelihood of your content appearing in search results when people are looking for answers related to your industry or expertise 

2. Extended Shelf Life

Unlike short-form content that often disappears from feeds within hours, long-form content has a much longer lifespan. A...

If you're like 95% of us in business, coming up with new ways to talk about the same thing can be exhausting.

But here's a trick I have used in marketing when creating content about the same topic day in day out...but with a different perspective.

Here's how you can turn 1 topic into 8 different video ideas.

I take one TOPIC from my CONTENT CATEGORIES, and then deliver the information with a different approach. Get my Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - https://www.debszabo.com/resources

There are 8 key approaches you can take to provide your audience with insights on how you help them. 

1. Mistakes: People love knowing they're not the only ones messing up.
2. Tips: Throw some knowledge bombs their way. Education is valuable content.
3. Tutorials: Show them how it's done. Be their guide.
4. Systems: Share your lazy... I mean, efficient ways of doing things.
5. Storytelling: Take them on a journey. Make it personal or showcase a client's transformation.
6. Behind the...

Long-Form Content Strategy: Working Smarter. Not Harder

As business owners, we often find ourselves juggling day-to-day operations with marketing efforts. Recently, I audited my marketing activities, including social media platforms, and I'm excited to share my revised content marketing strategy with you. 

Last year, I launched my podcast, Content Catalyst, which transformed my content creation process. Initially hesitant due to time constraints, I discovered that podcasting actually streamlined my workflow. It forced me to be more thoughtful about overarching topics and content categories, making repurposing content much easier. 

The Benefits of Long-Form Content

After spending hours on short-form content like Instagram reels, I realised the immense value of focusing on long-form content. Here are three key benefits:

1.  Deeper audience connections: Long-form content allows you to provide more detailed insights, establishing your credibility and authority in your...

12 Steps to Skyrocket Your Business Growth

In today's digital landscape, content marketing isn't just a buzzword—it's the lifeblood of business growth. Yet, as a marketing strategist who's worked with countless small businesses, I've noticed a troubling trend: many are creating content that fails to convert. It's time for a wake-up call.

Let's face it: the rules of the game have changed. With the rise of AI tools like ChatGPT and Perplexity, the way people search for information has fundamentally shifted. Google is no longer the only gatekeeper of information, and businesses that fail to adapt risk becoming irrelevant.

But here's the good news: with the right strategy, you can create content that not only resonates with your audience but also drives real business results. Here's how:

Cracking the Content Code

First, align your content with your business goals. It's not enough to create content for the sake of it. Every piece should serve a purpose, whether that's building your...

In the ever-evolving world of digital entrepreneurship, few have mastered the art of building a successful online business quite like Tina Tower. As the founder of Her Empire Builder, a program dedicated to helping women scale their online businesses, I recently interviewed Tina on my Content Catalyst Podcast. 

Here is a summary of the episode.

The Evolution of Online Business

Tina's journey began in 2020 when she launched Her Empire Builder. What started as a small group of 32 members quickly grew to over 100 within a year. Today, Her Empire Builder is a thriving community of 200 members, generating nearly $2 million in annual revenue.

One of the key factors in Tina's success has been her focus on customer results. "I am very obsessed about customer results," she says. "I wanted everyone that came in to get good results."

Adapting to the Changing Digital Landscape

The digital landscape has changed dramatically since 2020, and Tina has had to adapt her strategies accordingly.

...

Create a Sales Video That Converts

I've spent year creating sales videos to drive incredible sales results and have learnt what works and what doesn't. 

Crafting a sales videos that drive conversions requires a formula to engage your audience, spark curiosity, develop interest and drive action.

As a seasoned marketing strategist and video coach, I've experienced first hand the power of a well-crafted video so I'm going to share the essential elements and strategies to create high-impact sales videos that captivate your audience and drive results. 

The Significance of Sales Videos in the Buying Decision Process

Sales videos are crucial in today's digital landscape. They help potential customers understand the value of your product or service, making it easier for them to make informed decisions. Did you know that 87% of customers say that a video has helped them with their buying decision? That's a statistic you can't ignore! 

Four Essential...

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building...