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Turn 1 TOPIC into 8 Video Ideas

content marketing video tips Oct 11, 2024

If you're like 95% of us in business, coming up with new ways to talk about the same thing can be exhausting.

But here's a trick I have used in marketing when creating content about the same topic day in day out...but with a different perspective.

Here's how you can turn 1 topic into 8 different video ideas.

I take one TOPIC from my CONTENT CATEGORIES, and then deliver the information with a different approach. Get my Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - https://www.debszabo.com/resources

There are 8 key approaches you can take to provide your audience with insights on how you help them.

Mistakes: People love knowing they're not the only ones messing up.
Tips: Throw some knowledge bombs their way. Education is valuable content.
Tutorials: Show them how it's done. Be their guide.
Systems: Share your lazy... I mean, efficient ways of doing things.
Storytelling: Take them on a journey. Make it personal or showcase a client's transformation.
Behind the scenes: Let them peek behind the curtain. People love reality TV for a reason!
Entertainment: Throw in some laughs. Keep it fun and engaging.
Inspiration: Make them dream big and show what's possible.

This works no matter your industry or niche.

Whether you're a health coach talking yoga, a winery sipping bubbly, or a real estate agent prepping open houses, these eight approaches have got you covered. Let's break it down with some real-world examples: For the health coach:

Mistake: "Think you need an hour for yoga? Try this 20-minute session instead!"
Tip: "3 yoga moves to loosen your shoulders from computer work."
Entertainment: Picture this – you doing downward dog, and your border collie joining in. Comedy gold!

For the winery:

Mistake: "Ditch the teaspoon in your champagne bottle. Here's what to do instead."
Tutorial: "How to pop that cork without taking out an eye."
Inspiration: Sipping champagne on a yacht. Need I say more?

For the real estate agent:

Tip: "3 things to ditch before your open house inspection."
System: "My fool-proof open house prep routine."
Entertainment: You, frantically mopping as the first visitors arrive. We've all been there!

One topic, eight different spins, endless possibilities. So, next time you're staring at a blank content calendar, feeling like you're throwing spaghetti at the wall.

Remember this: you don't need new topics. You just need a different approach to communicating what you do and how it helps people.

Resources:

Free Video Challenge to create a sales video - RSVP https://www.debszabo.com/videochallenge
Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - - https://www.debszabo.com/resources
Get a Content Catalyst Blueprint https://www.debszabo.com/Blueprint

This episode is for you if you're interested in

Content creation, video marketing, storytelling, content categories, business strategy, content ideas, video approaches, content repurposing

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If you found this episode helpful, please share it with someone who might be struggling with content ideas.
Check the show notes for details on how to get the free cheat sheet listing all the different approaches outlined in this episode.