Building a 7-Figure Online Empire: Insights from Tina Tower
In the ever-evolving world of digital entrepreneurship, few have mastered the art of building a successful online business quite like Tina Tower. As the founder of Her Empire Builder, a program dedicated to helping women scale their online businesses, I recently interviewed Tina on my Content Catalyst Podcast.
Here is a summary of the episode.
The Evolution of Online Business
Tina's journey began in 2020 when she launched Her Empire Builder. What started as a small group of 32 members quickly grew to over 100 within a year. Today, Her Empire Builder is a thriving community of 200 members, generating nearly $2 million in annual revenue.
One of the key factors in Tina's success has been her focus on customer results. "I am very obsessed about customer results," she says. "I wanted everyone that came in to get good results."
Adapting to the Changing Digital Landscape
The digital landscape has changed dramatically since 2020, and Tina has had to adapt her strategies accordingly.
Here are some key insights:
1. AI and Automation: Tina now uses AI tools to streamline content creation and repurposing. This has significantly reduced the time and resources needed to produce marketing materials.
2. Human Connection: Despite the rise of AI, Tina emphasises the importance of human connection. "Humans do business with humans," she says. She still conducts discovery calls during launches, believing that personal interaction is crucial for conversion.
3. Content Strategy: While the core principles of good content remain the same, the distribution methods have evolved.
Tips for Successful Online Courses and Memberships
For those looking to launch or grow their online courses or memberships, Tina offers these tips:
1. Lead Magnets: PDF guides and webinars are still effective lead magnets. However, you may need more volume at the top of the funnel to achieve the same results due to increased market saturation.
2. Challenges: Free challenges can be more effective than paid ones for long-term growth. Tina recommends offering daily action steps and exclusive live content to increase engagement.
3. Tech Tools: Kajabi and Monday.com are Tina's must-have tools for running her online business.
The Future of Online Education
Looking ahead, Tina believes that the ability to connect with humans will become even more critical as AI becomes more prevalent in marketing. She advises course creators to focus on providing nuanced, personalised content that AI can't replicate.
As the digital landscape continues to evolve, Tina Tower's insights serve as a valuable guide for anyone looking to build and scale their online business. By focusing on customer results, adapting to new technologies, and maintaining human connection, it's possible to build a thriving online empire in today's competitive market.
WATCH VIDEO https://youtu.be/H6FE73zdbLM
LISTEN PODCAST EPISODE https://www.debszabo.com/podcasts/content-catalyst
Where to learn more from Tina
Join HER EMPIRE BUILDER https://www.herempirebuilder.com/a/2147508215/gyPWrruE Connect with Tina: Instagram: @tina_tower
Website: www.tinatower.com (http://www.tinatower.com)
Connect with Deb Szabo:
Instagram: @debszabo_video Website: www.debszabo.com
This episode is for you if you're interested in: Online courses, digital products, scaling a business, course creation, online education, entrepreneurship
