Create a Signature Brand Style That Stops the Scroll

Ever wondered why some brands just stick out in your mind, while others are easily forgettable?

Think about creators online, what makes you stop scrolling, binge watch their content and press follow?

While the visual and auditory cues help a brand or person be recognisable, it's how they make you feel that makes them memorable to you…whether it's good or bad.

That’s the power of a signature brand style. 

It’s not just about logos or colours—it’s about a familiar feeling,  and unforgettable. 

Think about  James Bond, it didn’t matter which actor played 007. There were visual clues, he was always portrayed as the clean cut suit wearing spy. His manner was charming and seductive, He was cool and collected under pressure. 

Then there were the classic lines when he introduced himself - BOND, JAMES BOND. How could forget his drink order? Martini: “Shaken, not stirred.” 

Iconic, right? 

Let’s talk about how you can create your own on-camera style that makes people stop scrolling and start paying attention. Here’s how to create your online persona recognisable and memorable.

Why Branding Is More Than Just a Logo

Branding isn’t just about slapping your logo on everything. It’s the DNA of your content—the combination of visual cues, tone, and style that makes people feel something when they see or hear you. When done right, it positions you as the go-to person in your industry and consistency is the secret sauce. Just like James Bond’s tailored suits and suave introductions, your brand should have elements that make it unmistakably you.

Three Steps to Build Your Signature Style Online

1. Nail Your On-Camera Look

Your visual style tells your audience who you are before you even say a word. Here’s how to craft it:

• Backdrop: Whether it’s a cosy office corner or a curated set, keep it consistent.
• Props: Think about what represents your brand. A tennis coach might always hold a racket; a winemaker could swirl a glass of wine. 
• Wardrobe: What’s your “uniform”? James Bond had his black suit; what’s yours? Whether it’s sneakers and denim or black frame glasses, just make sure it feels authentic to you. For me? A blazer and jeans combo is my vibe—smart casual with a pop of my brand colours (pink or green).
• Filming techniques: How you show up on video, your lighting and camera angles create your content DNA.

2. Editing Style

Post-production is where the magic happens. Your editing style can make your content instantly recognisable:

• Captions & Graphics: Use consistent fonts and colours that reflect your brand personality. Tools like CapCut let you set up brand kits for easy reuse.
• B-roll: Love slow-motion shots? Or maybe quick cuts are more your speed? Pick a style and stick with it—it becomes part of your visual identity.
• Sound Effects & Music: Subtle sound cues or recurring background music can create an auditory signature that sticks with people.

3. Own Your Voice

Your tone and delivery are just as important as how you look on camera:

• Catchphrases: Think James Bond’s “Shaken, not stirred.” What’s the one phrase or tagline people will associate with you?
• Structure: Create repeatable formats for your content. I always start with a problem, walk through a framework, and end with actionable solutions—it’s my go-to formula for keeping things engaging and valuable.
• Energy & Tone: Are you bubbly and fast-paced or calm and reflective? Lean into what feels natural for you—it’ll resonate more with your audience.

Why This Matters: The E-E-A-T Factor

Google calls it E-E-A-T: Experience, Expertise, Authority, Trust. Your brand isn’t just about looking good—it’s about building credibility online and making search engines (and people!) trust you as the expert in your field. When you show up authentically and consistently, you become memorable—and that’s how relationships (and businesses) are built.

Ready to Build Your Brand Style?

If this has sparked some ideas for your own content, I’d love to help you take things further! My Content Catalyst Blueprint dives deep into creating a branding strategy that amplifies your unique voice and style while making content creation easier than ever.

 https://www.debszabo.com/blueprint

Want to dive deeper into creating scroll-stopping content? Watch the full video or listen to the Content Catalyst podcast! Let’s make your brand iconic—because no one does you better than YOU!

Listen to full Podcast Episode - https://www.debszabo.com/podcasts/content-catalyst

Watch Youtube Video 👇