The Power of B-Roll Video: Boost Your Business for Free

Have you ever found yourself in a shop or a cafe and thought, "This place is awesome? How did I not know about this?" And then wondered why others also don't know about it? You probably have friends who offer amazing products or services, and you think to yourself, "People need to know about your product. They need to hear your story because it's awesome."

The Challenge of Visibility

Many great businesses struggle because people simply don't know about them. Let's explore  how you can overcome this challenge and elevate your business. I began my career in media advertising and witnessed many businesses spent a fortune on advertising to build brand awareness, but now you have the power to do it yourself for free.

The Investment of Your Time

I understand that you may feel you don't have time for marketing. We all have those days when we're busy but not productive. Think about those moments when you're scrolling through your phone or attending unnecessarily long meetings. What if you could allocate a little of that time to creating a quick video to showcase your products or services to a wider audience?

The Importance of Reminders

We live in a busy world bombarded with thousands of messages every day. To grab people's attention and keep it, you need to constantly remind them about your business. This is where video content comes in.

Document Your Journey

If you're unsure about what to post, start by documenting your daily activities. While it might seem mundane to you, others find it interesting. Remember the rise of reality TV; we're naturally curious about what goes on behind the scenes. Sharing simple photos on social media is a start, but to truly humanise your brand, share videos to level up and create connections.

The Power of B-Roll

When you share videos featuring people, places, and products, you give viewers a real look at what you do. This type of content, often referred to as B-roll, makes it easy to showcase your work without overthinking it. It's about capturing short, 10-second vertical videos that offer glimpses of your everyday activities.

Building Your Video Content

Building a library of B-roll content is crucial. The process is as simple as taking out your phone, switching it to video mode, and recording 10 seconds of your day, whether it's a quick tour of your workspace, a peek behind the scenes, or even making your morning coffee. These moments, though routine to you, provide a human side to your brand and spark the interest of your audience.

Enhancing Your Videos

To enhance your B-roll content, here are some tips:

1. Add Music: Music adds emotion to your videos and can make a significant difference in engagement.
2. Use Text: Text on screen provides context to your story, helping viewers understand what the video is about.
3. Voiceovers: Consider adding a voiceover to your videos to explain or narrate what's happening.
4. Stickers and GIFs: These elements can add humour and further context to your videos.

10 Ways to Use B-Roll Video

Here are ten ways to utilise B-roll content effectively on social media:

1. Start with Stories: Stories give your content priority placement and are an excellent way to connect with your existing followers. Remember, stories only last 24 hours, so you don't need to worry about creating perfect videos.

2. Share a Reel: Target new followers by sharing B-roll content as a reel.

3. Add Music: Use music to create emotion and set the mood in your videos.

4. Include Text: Adding text on screen provides context to your story and engages viewers.

5. Experiment with Quizzes and Polls: Engage your audience with interactive elements within your stories. This is a great way to get to know your customers.

6. Voiceovers: Consider adding a voiceover to narrate your video and explain what's happening.

7. Use Stickers and GIFs: These elements add humour, interest, and context to your videos.

8. Combine B-Roll with Talking-Head Videos: Overlay B-roll content with talking-head videos to build your storytelling and increase engagement.

9. Pin a Video to Your Profile: Create a short video introducing your business or services and pin it to the top of your profile for increased visibility.

10. Cross-Post on Multiple Platforms: Select the platforms that work best for you, such as Instagram and Facebook, and cross-post your videos to reach a wider audience.

Take the Initiative

It's important to stand out in business so by capturing what you do with B-roll videos you have an opportunity to make a significant impact. Even though you may think you don't have time for video marketing, it's essential to allocate just a little time your day to it. By sharing just one video can trigger someone to react, visit you in person or website and purchase.  

Final Thoughts

Generating leads and building brand awareness is crucial for business growth. While you can still layer up your marketing with paid advertising, you now have the ability to build a strong foundation for free. Take why would you take advantage of this opportunity to share your story and make your business more visible?

FREE CHECKLIST

if you would like to know how to use video on Instagram you can download a free Instagram Checklist with 50 features to help spice up your videos.

DOWNLOAD 👇🏻

https://www.debszabo.com/instagramchecklist

🎙️Listen to PODCAST Episode 5 - Get visible with B-Roll

LISTEN NOW

Deb Szabo

Video Marketing Coach | Online Marketing Strategist

#videomarketing #broll #socialmedia marketing