How to create content that converts
12 Steps to Skyrocket Your Business Growth
In today's digital landscape, content marketing isn't just a buzzword—it's the lifeblood of business growth. Yet, as a marketing strategist who's worked with countless small businesses, I've noticed a troubling trend: many are creating content that fails to convert. It's time for a wake-up call.
Let's face it: the rules of the game have changed. With the rise of AI tools like ChatGPT and Perplexity, the way people search for information has fundamentally shifted. Google is no longer the only gatekeeper of information, and businesses that fail to adapt risk becoming irrelevant.
But here's the good news: with the right strategy, you can create content that not only resonates with your audience but also drives real business results. Here's how:
Cracking the Content Code
First, align your content with your business goals. It's not enough to create content for the sake of it. Every piece should serve a purpose, whether that's building your email list or driving sales for a specific product.
Next, get crystal clear on your audience. I'm not talking about broad demographics here. I mean really understanding the individual person you're trying to reach. What keeps them up at night? What are their deepest desires? When you can answer these questions, you'll be able to create content that speaks directly to their needs.
But understanding your audience is just the beginning. You also need to nail your messaging. This is where many businesses fall short. They focus on features instead of benefits, on what they do instead of the transformation they provide. Use what I call the VIVID Story framework to craft messaging that truly resonates.
Keywords still matter, but not in the way you might think. It's not about stuffing your content with search terms. Instead, use keywords strategically to ensure your content is discoverable by the right people at the right time.
Why Your Strategy Needs an Overhaul
Here's a hard truth: much of the content you're creating right now probably isn't working. That's why it's crucial to regularly audit your content. Look at what's performing well and double down on it. Identify gaps in your strategy and fill them.
But perhaps the most important aspect of a successful content strategy is consistency. I get it—creating content consistently is hard. But with the right tools and processes in place, it's absolutely achievable. Use a content planner to map out your strategy, and leverage AI tools to help with ideation and creation.
The bottom line is this: in today's digital landscape, mediocre content won't cut it. You need a strategy that's tailored to your business, your audience, and your goals. It's time to stop creating content that goes nowhere and start crafting a strategy that directly impacts your bottom line.
If you are ready for business growth and want to create content that connects with your audience and the systems to shortcut the workflow then create a business growth strategy with Content Catalyst Blueprint, an online course to give your the tools and techniques to scale your business.
Content Catalyst Blueprint
Enrolments opening 21st October - Join waitlist for early bird bonus offer
https://www.debszabo.com/Blueprint
Watch the video on Youtube
Listen to Content Catalyst podcast episode #30
