Make Your Videos ADDICTIVE: Proven Formats for Binge-Worthy Content

Creating memorable, binge-worthy content isn't just about having great ideas - it's about developing consistent, recognisable formats that keep your audience coming back for more.

Understanding Content Formats

Two primary formats to select from when for creating engaging video content:

Repeatable Formats

These are signature content styles you can use weekly, such as:

• Tips and industry insights

• Product reviews and demonstrations

• Expert tips in your niche 

Multi-Part Series

A collection of related videos featuring:

• Common themes or storylines

• Consistent characters

• Related settings

• Progressive story development1 

Creating Your Format: 5 Essential Steps

Step 1: Choose Your Style

Decide between repeatable formats or multi-part series based on your content goals.

Step 2: Develop Your Theme

Create a recognisable concept that aligns with your brand and audience needs. For example, relating AI models to dog breeds makes complex topics more approachable.

Step 3: Structure Your Content

Plan your episodes, outline your format, and create templates for efficient production. Consider video length, scheduling, and recording timeline.

Step 4: Visual Consistency

Establish your:

• Visual branding elements

• Messaging style

• Production quality standards

• Lighting setup

• Recording environment

Step 5: Production Workflow

Focus on:

• Creating compelling hooks

• Maintaining consistent quality

• Using time-saving tools like CapCut and AI assistants

Tools and Resources

Essential Tools

• AI writing assistants

• CapCut for video editing

• Canva for graphics

• Basic recording equipment

• Lighting setup 

Next Steps

Join the free "AI for Marketing" training on Wednesday, February 19th to learn how to leverage AI tools for streamlined video marketing . https://www.debszabo.com/ai-marketing-2025

About Deb Szabo

Content Catalyst Membership

A community for content creators learning to leverage video marketing strategies and AI tools.

Content Catalyst Blueprint

A comprehensive framework for creating consistent, engaging video content that drives business growth.

Connect with Deb

• Instagram: @debszabo_video

• Youtube: @debszabovideo

• LinkedIn: /deborah-szabo

• Email: [email protected]

• Website: debszabo.com