Repurposing Content Marketing

As a business owner, marketing seems to be on going cycle of promoting business to get more sales. It is vital to build awareness, generate website traffic and leads.

So how can you leverage your marketing activities to save time and money plus enhance your current marketing activities?

Content marketing provides helpful information that inspires educates and entertains potential customers and reminds existing clients who we are and what we do.

Content Marketing allows you to sell without being salesy and is an essential part of any modern day marketing strategy. 

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful information such as blogs, newsletters, white papers, social media posts, emails, videos, podcasts to current and potential customers.

By repurposing your content, you can amplify your message, extend the use of existing materials and save valuable time.

The importance of Repurposing Content

Repurposing your content marketing allows you to extend the lifespan of your existing material, reach new audiences, and reinforce your message across different platforms. It also helps save time and resources by leveraging content you've already created.

Collate

Begin with your reviewing your upcoming campaigns or launches and evaluate what written or visual content you may need. Next, review your content library of images or videos or blogs. Create a folder to collate any videos or images and compile any relevant written material from previous blogs for ways you can reuse this text. Go through your photos on your phone and place any potential images or videos into an album to reuse. 

Identify Your High-Performing Content

Look for blog posts, videos, podcasts, emails, newsletters or social media posts that have generated significant engagement or traction in the past. These pieces of content demonstrate what people responded to and can help to create titles and subject lines. Do some further keyword investigating to see what will assist with Search Engine Optimisation (SEO) and check if people are still wanting to know about this topic.

Download FREE guide and discover 5 ways to repurpose content