The Blog

Why Video Marketing Is No Longer Optional for Business Growth in 2025 content marketing content strategy social media video marketing Jan 18, 2025

Video consumption continues to dominate online activity, with platforms prioritising video content more than ever. 

In 2025, video marketing has become the cornerstone of successful digital marketing strategies. With 82% of global internet traffic now being video content, businesses must adapt thei...

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Long-Form vs Short-Form Content: Which Drives Better Results? content marketing content strategy digital marketing social media Oct 20, 2024

5 Compelling Reasons to Embrace Long-Form Content in Your Marketing Strategy

It's easy to assume that short-form content is the only way to capture your audience's attention. However, long-form content still holds significant value for businesses looking to establish authority and drive results. He...

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How to overcome camera reluctance camera confidence camera courage camera reluctence social media video Jun 20, 2023

In today's digital era, where cameras are everywhere, it's hard not to feel a little camera-shy. I mean, who hasn't experienced those pangs of self-consciousness or anxiety when faced with a lens? It's totally normal! But here's the thing: camera reluctance shouldn't hold you back from s

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3 REASONS WHY YOU NEED A CONTENT STRATEGY content strategy marketing social media Jan 22, 2023

3 REASONS WHY YOU NEED A CONTENT STRATEGY

 

If you're like most business owners, you have a lot of balls in the air. You're constantly juggling tasks, meetings and deadlines. That's why it's so important to have a content strategy in place.

A content strategy is the best way to ensure that your b...

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