In the ever-evolving world of digital entrepreneurship, few have mastered the art of building a successful online business quite like Tina Tower. As the founder of Her Empire Builder, a program dedicated to helping women scale their online businesses, I recently interviewed Tina on my Content Catalyst Podcast. 

Here is a summary of the episode.

The Evolution of Online Business

Tina's journey began in 2020 when she launched Her Empire Builder. What started as a small group of 32 members quickly grew to over 100 within a year. Today, Her Empire Builder is a thriving community of 200 members, generating nearly $2 million in annual revenue.

One of the key factors in Tina's success has been her focus on customer results. "I am very obsessed about customer results," she says. "I wanted everyone that came in to get good results."

Adapting to the Changing Digital Landscape

The digital landscape has changed dramatically since 2020, and Tina has had to adapt her strategies accordingly.

...

Is it just me or do you also get to this time of year feeling like you've run a marathon and eagerly count down the holiday break?

There's something about that week in between Christmas and New Year, where you don't know what day it is and cocktails by the pool at any hour is acceptable.

It's also the time of the year that I'm planning out my 2024 strategy, writing down my dreams and goals.

I deeply reflect upon the year that was. I read back through last year's journals and planners and see how far I've come. What did I achieve and what did I learn?

This December, my business turns one and I wanted to share with you 12 things in business I've learnt this year.

Patience and discipline have been two keys things that have helped me launch and grow my business. The reality is most overnight successes took a long time to create. So with this in mind, everytime something hasn't worked or met my expectations. I tell myself, it's ok just try it a different way...