Are you adapting your marketing?
"Marketing has changed more in the past 3 years than in the last 50"
According to a Hubspot report
From my 3 decades of experience, it's certainly true. I have witnessed a great evolution as a marketer, because it's never been easier to communicate with people for free, anywhere in the world at any time. However, people are also buying differently. Strategies and tactics that used to work, no longer have the impact.
We have to be agile and pivot, if we want to grow our business.
People want connection and experiences like never before.
Pivoting
I launched my first online course Video Essentials for Social Media in April. Aimed to help businesses show up online and connect with the customers.
Today, I am launching version 2.0 of this course, which includes new subjects and content upgrades to reflect today's demands.
Video Marketing for Social Media - Online Course
The name of the course has been updated, to reflect the marketing...
How to overcome camera reluctance
In today's digital era, where cameras are everywhere, it's hard not to feel a little camera-shy. I mean, who hasn't experienced those pangs of self-consciousness or anxiety when faced with a lens? It's totally normal! But here's the thing: camera reluctance shouldn't hold you back from sharing your message and helping people. So, let's tackle those nagging worries about looks, fear of judgment, lack of control, and the pressure to perform.
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Self-Consciousness and Body Image: Okay, let's get real for a moment. We all have those moments of doubt about our appearance, especially when a camera is involved. But guess what? Those so-called "flaws" are what make you beautifully unique. Embrace your imperfections, highlight your best features, and rock that self-confidence. Remember, you're one-of-a-kind, and that's something to celebrate!
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Fear of Judgment: Own Your Story, Ignore the Haters! Listen up, my friend: people will always have something to say. But here's the...
Are you using Instagram Stories to talk to your customers?
Are you using Instagram Stories to connect with your customer?
One of the most effective ways to engage your followers on Instagram is through Stories. This feature allows you to share short and visually engaging content that disappears after 24 hours.
Not only are Stories a great way to showcase your brand's personality and behind-the-scenes content, but they also help you to connect with your followers on a more personal level.
I recently got a record number of attendees at my masterclass by using Instagram stories.
In stories, you can sell without selling. Showing what you're doing creates curiosity, which leads to website traffic.
You might have heard the saying "It's more cost-effective to keep your existing customers happy than to attract new ones."
Well similar applies to Instagram - Stories engage your current followers and while reels attract new followers.
It’s about nurturing and retaining your existing audience rather than solely focusing on...
3 REASONS WHY YOU NEED A CONTENT STRATEGY
3 REASONS WHY YOU NEED A CONTENT STRATEGY
If you're like most business owners, you have a lot of balls in the air. You're constantly juggling tasks, meetings and deadlines. That's why it's so important to have a content strategy in place.
A content strategy is the best way to ensure that your business’s online content is engaging, relevant and helpful to your ideal customer.
Content marketing is a powerful tool to build a relationship with your customers, so it’s important to create and share useful content on a regular basis.
Let's take a look at three reasons why you need to invest in your content strategy.
- Content marketing increases brand awareness and drives leads
Content is a way to keep people interested in your brand or product long enough to convert them into customers. The more relevant and helpful the content you publish, the more likely it is that people will interact and engage with you. Quality content can drive traffic directly to your...
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