The Blog

Video consumption continues to dominate online activity, with platforms prioritising video content more than ever. 

In 2025, video marketing has become the cornerstone of successful digital marketing strategies. With 82% of global internet traffic now being video content, businesses must adapt thei...

Plan Your Best Year Yet: Strategies for Business Success in 2025

As we approach 2025, I've been reflecting on this year's achievements (and failures) to set the stage for an incredible year ahead.

As a marketing strategist and video coach, I've learned that success comes from careful planning, ada...

Have you begun planning for 2025?

As we approach the end of the year, many of us begin to wind down for the festive season. However, in Business this is the prime time to plan for the following year.

Here is my checklist for a solid Marketing Strategy for 2025

1. Review and Reflect: Before you beg...

5 Compelling Reasons to Embrace Long-Form Content in Your Marketing Strategy

It's easy to assume that short-form content is the only way to capture your audience's attention. However, long-form content still holds significant value for businesses looking to establish authority and drive results. He...

Long-Form Content Strategy: Working Smarter. Not Harder

As business owners, we often find ourselves juggling day-to-day operations with marketing efforts. Recently, I audited my marketing activities, including social media platforms, and I'm excited to share my revised content marketing strategy wi...

12 Steps to Skyrocket Your Business Growth

In today's digital landscape, content marketing isn't just a buzzword—it's the lifeblood of business growth. Yet, as a marketing strategist who's worked with countless small businesses, I've noticed a troubling trend: many are creating content that fails t...

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can pro...

👉🏻 DOWNLOAD 2024 PLANNING CALENDAR

When do you begin mapping out the coming year and how detailed does your planning get?

Eleanor Roosevelt said "It takes as much energy to wish as it does to plan". 

From dreaming to planning

I have just returned from Fiji, where last week I attended a brand ...