10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building...

 DOWNLOAD 2024 PLANNING CALENDAR

When do you begin mapping out the coming year and how detailed does your planning get?

Eleanor Roosevelt said "It takes as much energy to wish as it does to plan". 

From dreaming to planning

I have just returned from Fiji, where last week I attended a brand design mastermind. We had 4 incredible presenters. The first presenter was Kristina Karlsson of Kikki K stationary fame.

Who describes herself as a Global Dreaming Expert. I love dreaming, my greatest achievements all began with a wild crazy dream. So I loved her session which talked about how big can we dream.

What was so powerful though about this mastermind was after the dreaming session, the following 3 presenters Sarah Pirie-Nally, Nicole Hatherly and Shaynna Blaze help turn the dream and vision to life through planning. 

Strategy vs Plan

As a Marketing Strategist, I begin with a strategy which then helps me create a plan. A STRATEGY is the big...

3 REASONS WHY YOU NEED A CONTENT STRATEGY

If you're like most business owners, you have a lot of balls in the air. You're constantly juggling tasks, meetings and deadlines. That's why it's so important to have a content strategy in place.

A content strategy is the best way to ensure that your business’s online content is engaging, relevant and helpful to your ideal customer.

Content marketing is a powerful tool to build a relationship with your customers, so it’s important to create and share useful content on a regular basis. 

Let's take a look at three reasons why you need to invest in your content strategy.

1. Content marketing increases brand awareness and drives leads

Content is a way to keep people interested in your brand or product long enough to convert them into customers. The more relevant and helpful the content you publish, the more likely it is that people will interact and engage with you. Quality content can drive traffic directly to your...