The Blog
Make Your Videos ADDICTIVE: Proven Formats for Binge-Worthy Content
Creating memorable, binge-worthy content isn't just about having great ideas - it's about developing consistent, recognisable formats that keep your audience coming back for more.
Understanding Content Formats
Two primary formats...
How to Create Binge-Worthy Video Series: A Content Creator's Guide to Repeatable Formats
Creating engaging video content that keeps viewers coming back for more isn't just about hooks and consistency. It's about developing a strategic approach to your content that makes you instantly recognisable a...
Video consumption continues to dominate online activity, with platforms prioritising video content more than ever.Ā
In 2025, video marketing has become the cornerstone of successful digital marketing strategies. With 82% of global internet traffic now being video content, businesses must adapt thei...
Plan Your Best Year Yet: Strategies for Business Success in 2025
As we approach 2025, I've been reflecting on this year'sĀ achievements (and failures) to set the stage for an incredible year ahead.
As a marketing strategist and video coach, I've learned that success comes from careful planning, ada...
Long-Form Content Strategy: Working Smarter. Not Harder
As business owners, we often find ourselves juggling day-to-day operations with marketing efforts. Recently, I audited my marketing activities, including social media platforms, and I'm excited to share my revised content marketing strategy wi...
The Power of First Impressions: How to Level Up Your Zoom Meetings
Your appearance and environment shape people's first impression of you. Within just 7 seconds, others form opinions about your credibility and likability based solely on how you show up.
If you were meeting a client in person, you'...
Have you ever found yourself in a shop or a cafe and thought, "This place is awesome? How did I not know about this?" And then wondered why others also don't know about it? You probably have friends who offer amazing products or services, and you think to yourself, "People need to know about your pr...
Editing Video for Social Media
Whether you are creating video content for Instagram, Facebook, Tik Tok, YouTube, and LinkedIn,Ā good editing can either connect you to your audience or make them scroll away.
It can be time-consuming and frustrating when you need to edit content and you need to edit ...
