If you're like 95% of us in business, coming up with new ways to talk about the same thing can be exhausting.

But here's a trick I have used in marketing when creating content about the same topic day in day out...but with a different perspective.

Here's how you can turn 1 topic into 8 different video ideas.

I take one TOPIC from my CONTENT CATEGORIES, and then deliver the information with a different approach. Get my Cheat Sheet: Turn 1 TOPIC into 8 Video Ideas - https://www.debszabo.com/resources

There are 8 key approaches you can take to provide your audience with insights on how you help them. 

1. Mistakes: People love knowing they're not the only ones messing up.
2. Tips: Throw some knowledge bombs their way. Education is valuable content.
3. Tutorials: Show them how it's done. Be their guide.
4. Systems: Share your lazy... I mean, efficient ways of doing things.
5. Storytelling: Take them on a journey. Make it personal or showcase a client's transformation.
6. Behind the...

Long-Form Content Strategy: Working Smarter. Not Harder

As business owners, we often find ourselves juggling day-to-day operations with marketing efforts. Recently, I audited my marketing activities, including social media platforms, and I'm excited to share my revised content marketing strategy with you. 

Last year, I launched my podcast, Content Catalyst, which transformed my content creation process. Initially hesitant due to time constraints, I discovered that podcasting actually streamlined my workflow. It forced me to be more thoughtful about overarching topics and content categories, making repurposing content much easier. 

The Benefits of Long-Form Content

After spending hours on short-form content like Instagram reels, I realised the immense value of focusing on long-form content. Here are three key benefits:

1.  Deeper audience connections: Long-form content allows you to provide more detailed insights, establishing your credibility and authority in your...

12 Steps to Skyrocket Your Business Growth

In today's digital landscape, content marketing isn't just a buzzword—it's the lifeblood of business growth. Yet, as a marketing strategist who's worked with countless small businesses, I've noticed a troubling trend: many are creating content that fails to convert. It's time for a wake-up call.

Let's face it: the rules of the game have changed. With the rise of AI tools like ChatGPT and Perplexity, the way people search for information has fundamentally shifted. Google is no longer the only gatekeeper of information, and businesses that fail to adapt risk becoming irrelevant.

But here's the good news: with the right strategy, you can create content that not only resonates with your audience but also drives real business results. Here's how:

Cracking the Content Code

First, align your content with your business goals. It's not enough to create content for the sake of it. Every piece should serve a purpose, whether that's building your...

10 Ways to Promote Your Business for Free: A Content Marketing Strategy Guide

When I first started my career I worked in advertising and I saw first hand how much people spent to promote their business.
 

Fast forward to today and we have the power to do this for free.

Here are 10 ways you can promote your business for free online.

1. Social Media

Social media platforms like Facebook, Instagram, LinkedIn, and TikTok offer incredible opportunities to reach a global audience for free. You can create and share videos, posts, and stories to engage with your audience and build your brand.

2. Google My Business

Google My Business is a powerful yet under utilised tool. Setting up and regularly updating your Google Business page can significantly enhance your discoverability, especially for local searches. This free tool allows you to appear in local search results for events and on Google Maps, making it easier for potential customers to find you.

3. Email Marketing

Building...

Are you a content perfectionist?

Have you ever found yourself stuck in the perfectionism trap, endlessly tweaking your content until it's "just right"?  

Understanding Content Perfectionism:

You know what’s frustrating, you're making a reel, and you end up doing 20 takes of a single clip because it just wasn't quite right?

You spend hours editing a video to get the right music and text. 

How about re-recording your podcast because you forgot to include something? 

Is it taking you 3 hours to write a blog rather than 30 minutes?

You may be a Content Perfectionist

Content perfectionism is a desire to create flawless content, which might be fuelled by a hidden fear of criticism or failure. You may spend excessive amounts of time tweaking and refining your work, in pursuit of an unattainable “perfect” standard.

How does it differ from striving for excellence?

A high achiever may set the bar high and have massive goals, which they...

As many business owners know, sharing content marketing is a vital activity to promoting your business. Yet it's so disheartening when you spend all day making podcast, email or social media only to hear crickets.

So how do you make content that resonate with your audience no matter how big or small your audience is. 

How do create content that connects?

A content marketing strategy gives you the foundation to understand your expectations which determine your focus. It helps you understand your audience and uncovers their needs, then it helps you tell a story that they resonate with.

Here are 3 things here to consider if you want to create content that connects;

Goals 

Know your outcomes What you want to achieve? So mine this year - Credibility and Community.

To do that, I need to share educational and engaging interactive information. I have a Focus on weekly long form - YT Podcast Email blog THEN daily socials. Where last year my focus was on...

If you're struggling to find time to create content as well manage day to day demands. You're not alone. I understand the frustrations of running a business, working on client projects and needing to maintain a consistent online presence.

Here are 7 common struggles and how to overcome them;

1) Finding Time:

Creating content to promote your business is a necessary part of business these days. Somehow though writing a blog or email, recording a podcast or making a video for social media doesn't seem as urgent as other things that can come up. Yet, the first thing I often hear from business owners is they wish it was busier with people through the door. The way to do this is by connecting with your audience regularly to stay top of mind.

Prioritise what content you will make based on potential impact on your business goals. One email can generate thousands of dollars while one instagram reel could land you a new client. Schedule time in your calendar to develop your content and...

As a business owner, marketing seems to be on going cycle of promoting business to get more sales. It is vital to build awareness, generate website traffic and leads.

So how can you leverage your marketing activities to save time and money plus enhance your current marketing activities?

Content marketing provides helpful information that inspires educates and entertains potential customers and reminds existing clients who we are and what we do.

Content Marketing allows you to sell without being salesy and is an essential part of any modern day marketing strategy. 

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful information such as blogs, newsletters, white papers, social media posts, emails, videos, podcasts to current and potential customers.

By repurposing your content, you can amplify your message, extend the use of existing materials and save valuable time.

The importance of Repurposing Content

Repurposing your content...